The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

PLAVÁKOVÁ, Linda a Ondřej ČÁSTEK. The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying. In Janošová, L.; Kuchynková, L.; Cenek, M. Proceedings of the International Scientific Conference of Business Economics, Management and Marketing. Brno: Masaryk University, 2017, s. 231-248. ISBN 978-80-210-8714-9.

Základní údaje

• Originální název: The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
• Název česky: The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
• Autoři: PLAVÁKOVÁ, Linda (703 Slovensko, domácí) a Ondřej ČÁSTEK (203 Česká republika, garant, domácí).
• Vydání: Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing, od s. 231-248, 18 s. 2017.
• Nakladatel: Masaryk University

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Stať ve sborníku
• Obor: 50204 Business and management
• Stát vydavatele: Česká republika
• Utajení: není předmětem státního či obchodního tajemství
• Forma vydání: tištěná verze "print"
• WWW: URL
• Kód RIV: RIV/00216224:14560/17:00098419
• Organizační jednotka: Ekonomicko-správní fakulta
• ISBN: 978-80-210-8714-9
• UT WoS: 000432090800024
• Klíčová slova česky: fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic
• Klíčová slova anglicky: fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic
• Příznaky: Recenzováno

Anotace

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

Anotace česky

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.