2017
Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers
OŠKRDALOVÁ, GabrielaZákladní údaje
Originální název
Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers
Autoři
Vydání
Brno, Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2, od s. 125-134, 10 s. 2017
Nakladatel
Masaryk University
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50206 Finance
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14560/17:00098478
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-210-8609-8
UT WoS
Klíčová slova anglicky
e-commerce; e-shops; internet; internet shopping; internet shopping frequency
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 17. 4. 2019 14:14, Mgr. Daniela Marcollová
Anotace
V originále
The internet shopping has been developing not only all over the world but in the Czech Republic too in the last years and it is possible to expect a future expansion. The aim of this paper is to describe the development of the internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers and introduce and interpret results of own quantitative research focused on knowledge, skills and behaviour in the internet shopping of consumers. On the basis of data gained by the questionnaire research the hypothesis “The internet shopping frequency of a consumer is connected with the literacy in the internet shopping field of a consumer shopping on the internet.“ is verifying with using statistical methods. The aim of this hypothesis is to verify whether and how the internet shopping frequency of a consumer and the literacy in the internet shopping field of a consumer shopping on the internet are related together.