D 2017

Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers

OŠKRDALOVÁ, Gabriela

Základní údaje

Originální název

Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers

Vydání

Brno, Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2, od s. 125-134, 10 s. 2017

Nakladatel

Masaryk University

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50206 Finance

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/17:00098478

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-210-8609-8

Klíčová slova anglicky

e-commerce; e-shops; internet; internet shopping; internet shopping frequency

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 17. 4. 2019 14:14, Mgr. Daniela Marcollová

Anotace

V originále

The internet shopping has been developing not only all over the world but in the Czech Republic too in the last years and it is possible to expect a future expansion. The aim of this paper is to describe the development of the internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers and introduce and interpret results of own quantitative research focused on knowledge, skills and behaviour in the internet shopping of consumers. On the basis of data gained by the questionnaire research the hypothesis “The internet shopping frequency of a consumer is connected with the literacy in the internet shopping field of a consumer shopping on the internet.“ is verifying with using statistical methods. The aim of this hypothesis is to verify whether and how the internet shopping frequency of a consumer and the literacy in the internet shopping field of a consumer shopping on the internet are related together.