Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers

OŠKRDALOVÁ, Gabriela. Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers. In Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2. Brno: Masaryk University, 2017, s. 125-134. ISBN 978-80-210-8609-8.

Základní údaje

• Originální název: Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers
• Autoři: OŠKRDALOVÁ, Gabriela (203 Česká republika, garant, domácí).
• Vydání: Brno, Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2, od s. 125-134, 10 s. 2017.
• Nakladatel: Masaryk University

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Stať ve sborníku
• Obor: 50206 Finance
• Stát vydavatele: Česká republika
• Utajení: není předmětem státního či obchodního tajemství
• Forma vydání: tištěná verze "print"
• Kód RIV: RIV/00216224:14560/17:00098478
• Organizační jednotka: Ekonomicko-správní fakulta
• ISBN: 978-80-210-8609-8
• UT WoS: 000418110800015
• Klíčová slova anglicky: e-commerce; e-shops; internet; internet shopping; internet shopping frequency
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

The internet shopping has been developing not only all over the world but in the Czech Republic too in the last years and it is possible to expect a future expansion. The aim of this paper is to describe the development of the internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers and introduce and interpret results of own quantitative research focused on knowledge, skills and behaviour in the internet shopping of consumers. On the basis of data gained by the questionnaire research the hypothesis “The internet shopping frequency of a consumer is connected with the literacy in the internet shopping field of a consumer shopping on the internet.“ is verifying with using statistical methods. The aim of this hypothesis is to verify whether and how the internet shopping frequency of a consumer and the literacy in the internet shopping field of a consumer shopping on the internet are related together.