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@book{1403325,
author = {RYAN, D.},
edition = {4th ed.},
isbn = {978-0-7494-7843-8},
publisher = {Kogan Page},
title = {Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation},
year = {2016}
}
TY - BOOK
ID - 1403325
AU - RYAN, D.
PY - 2016
TI - Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
PB - Kogan Page
SN - 9780749478438
ER -
RYAN, D. \textit{Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation}. 4th ed. Kogan Page, 2016, 464 s. ISBN~978-0-7494-7843-8.
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