On Abductive Reasoning for Strategic Cases Solution

D 2017

On Abductive Reasoning for Strategic Cases Solution

CENEK, Martin

Základní údaje

Originální název

On Abductive Reasoning for Strategic Cases Solution

Autoři

CENEK, Martin (203 Česká republika, garant, domácí)

Vydání

Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing, od s. 44-55, 12 s. 2017

Nakladatel

MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Kód RIV

RIV/00216224:14560/17:00108789

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-210-8714-9

UT WoS

000432090800006

Klíčová slova anglicky

strategic management; abductive reasoning; inference; logic; pragmatism

Příznaky

Mezinárodní význam

Změněno: 23. 4. 2020 17:25, Mgr. Pavel Sedláček

Anotace

V originále

The most important task for every company is to set an optimum strategy - a strategy that determines future success and the very survival of the company on the market. This involves an intricate decision-making in the context of increasingly complex conditions of the entrepreneurial environment and hypercompetition. These conditions, however, do not eliminate the need for rational decisions; quite the contrary, they offer a suitable stimulus for creating new approaches which accommodate current conditions. The subject of this paper is an introduction of a new methodology for solving strategic cases with a focus on conducting a strategic analysis from the point of view of the solver. The paper presents the basis of the methodology and the solution process based on the methodology itself. For better illustration, a case study demonstrating the solution of a real-life strategic case is included.

Citovat

CENEK, Martin. On Abductive Reasoning for Strategic Cases Solution. Online. In Proceedings of the International Scientific Conference of Business Economics, Management and Marketing. Brno: MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC, 2017, s. 44-55. ISBN 978-80-210-8714-9.

@inproceedings{1405033,
   author = {Cenek, Martin},
   address = {Brno},
   booktitle = {Proceedings of the International Scientific Conference of Business Economics, Management and Marketing},
   keywords = {strategic management; abductive reasoning; inference; logic; pragmatism},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Brno},
   isbn = {978-80-210-8714-9},
   pages = {44-55},
   publisher = {MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC},
   title = {On Abductive Reasoning for Strategic Cases Solution},
   year = {2017}
}

TY  - JOUR
ID  - 1405033
AU  - Cenek, Martin
PY  - 2017
TI  - On Abductive Reasoning for Strategic Cases Solution
PB  - MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC
CY  - Brno
SN  - 9788021087149
KW  - strategic management
KW  - abductive reasoning
KW  - inference
KW  - logic
KW  - pragmatism
N2  - The most important task for every company is to set an optimum strategy - a strategy that determines future success and the very survival of the company on the market. This involves an intricate decision-making in the context of increasingly complex conditions of the entrepreneurial environment and hypercompetition. These conditions, however, do not eliminate the need for rational decisions; quite the contrary, they offer a suitable stimulus for creating new approaches which accommodate current conditions. The subject of this paper is an introduction of a new methodology for solving strategic cases with a focus on conducting a strategic analysis from the point of view of the solver. The paper presents the basis of the methodology and the solution process based on the methodology itself. For better illustration, a case study demonstrating the solution of a real-life strategic case is included.
ER  -

CENEK, Martin. On Abductive Reasoning for Strategic Cases Solution. Online. In \textit{Proceedings of the International Scientific Conference of Business Economics, Management and Marketing}. Brno: MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC, 2017, s.~44-55. ISBN~978-80-210-8714-9.

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