| STACHOŇ, Zdeněk, Čeněk ŠAŠINKA, Jiří ČENĚK, Zbyněk ŠTĚRBA, Stephan ANGSUESSER, Sara Irina FABRIKANT, Radim ŠTAMPACH a Kamil MORONG. Cross-cultural differences in figure–ground perception of cartographic stimuli. Cartography and Geographic Information Science. Taylor & Francis, roč. 46, č. 1, s. 82-94. ISSN 1523-0406. doi:10.1080/15230406.2018.1470575. 2019. |
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@article{1417281,
author = {Stachoň, Zdeněk and Šašinka, Čeněk and Čeněk, Jiří and Štěrba, Zbyněk and Angsuesser, Stephan and Fabrikant, Sara Irina and Štampach, Radim and Morong, Kamil},
article_number = {1},
doi = {http://dx.doi.org/10.1080/15230406.2018.1470575},
keywords = {Cultural differences; map reading; visualization; visual perception; user testing},
language = {eng},
issn = {1523-0406},
journal = {Cartography and Geographic Information Science},
title = {Cross-cultural differences in figure–ground perception of cartographic stimuli},
url = {https://doi.org/10.1080/15230406.2018.1470575},
volume = {46},
year = {2019}
}
TY - JOUR
ID - 1417281
AU - Stachoň, Zdeněk - Šašinka, Čeněk - Čeněk, Jiří - Štěrba, Zbyněk - Angsuesser, Stephan - Fabrikant, Sara Irina - Štampach, Radim - Morong, Kamil
PY - 2019
TI - Cross-cultural differences in figure–ground perception of cartographic stimuli
JF - Cartography and Geographic Information Science
VL - 46
IS - 1
SP - 82-94
EP - 82-94
PB - Taylor & Francis
SN - 15230406
KW - Cultural differences
KW - map reading
KW - visualization
KW - visual perception
KW - user testing
UR - https://doi.org/10.1080/15230406.2018.1470575
L2 - https://doi.org/10.1080/15230406.2018.1470575
N2 - This article reports on an empirical study investigating cultural differences in the visuospatial perception and cognition of qualitative point symbols shown on reference maps. We developed two informationally equivalent symbol sets depicted on identical reference maps that were shown to Czech and Chinese map readers. The symbols varied in visual contrast with respect to the base map. Our empirical results suggest the existence of cultural influences on map reading, but not in the predicted direction based on the previous cross-cultural studies. Our findings stress the importance of considering the cultural background of map readers, especially when designing reference maps aimed for global online use.
ER -
STACHOŇ, Zdeněk, Čeněk ŠAŠINKA, Jiří ČENĚK, Zbyněk ŠTĚRBA, Stephan ANGSUESSER, Sara Irina FABRIKANT, Radim ŠTAMPACH a Kamil MORONG. Cross-cultural differences in figure–ground perception of cartographic stimuli. \textit{Cartography and Geographic Information Science}. Taylor \&{} Francis, roč.~46, č.~1, s.~82-94. ISSN~1523-0406. doi:10.1080/15230406.2018.1470575. 2019.
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