Persuasion in public discourse : Cognitive and functional
perspectives

t 2018

Persuasion in public discourse : Cognitive and functional perspectives

PELCLOVÁ, Jana a Wei-lun LU

Základní údaje

Originální název

Persuasion in public discourse : Cognitive and functional perspectives

Autoři

PELCLOVÁ, Jana (203 Česká republika, garant, domácí) a Wei-lun LU (158 Tchaj-wan, domácí)

Vydání

Amsterdam, 334 s. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79, 2018

Nakladatel

John Benjamins Publishing Company

Další údaje

Jazyk

angličtina

Typ výsledku

Editorství odborné knihy

Obor

60203 Linguistics

Stát vydavatele

Nizozemské království

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

URL

Kód RIV

RIV/00216224:14210/18:00103641

Organizační jednotka

Filozofická fakulta

ISBN

978-90-272-0138-6

DOI

http://dx.doi.org/10.1075/dapsac.79

Klíčová slova anglicky

persuasion; cognitive linguistics; functional linguistics; pragmatics; mass media; mutlimodality

Štítky

rivok

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 8. 3. 2019 07:58, Mgr. Igor Hlaváč

Anotace

V originále

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Návaznosti

MUNI/A/1065/2016, interní kód MU

Název: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě II (Akronym: VZALL2)

Investor: Masarykova univerzita, Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě II, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

PELCLOVÁ, Jana a Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Amsterdam: John Benjamins Publishing Company, 2018, 334 s. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. Dostupné z: https://dx.doi.org/10.1075/dapsac.79.

@book{1435098,
   author = {Pelclová, Jana and Lu, Weiandlun},
   address = {Amsterdam},
   doi = {http://dx.doi.org/10.1075/dapsac.79},
   keywords = {persuasion; cognitive linguistics; functional linguistics; pragmatics; mass media; mutlimodality},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Amsterdam},
   isbn = {978-90-272-0138-6},
   publisher = {John Benjamins Publishing Company},
   title = {Persuasion in public discourse : Cognitive and functional perspectives},
   url = {https://benjamins.com/catalog/dapsac.79},
   year = {2018}
}

TY  - BOOK
ID  - 1435098
AU  - Pelclová, Jana - Lu, Wei-lun
PY  - 2018
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VL  - Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79
PB  - John Benjamins Publishing Company
CY  - Amsterdam
SN  - 9789027201386
KW  - persuasion
KW  - cognitive linguistics
KW  - functional linguistics
KW  - pragmatics
KW  - mass media
KW  - mutlimodality
UR  - https://benjamins.com/catalog/dapsac.79
L2  - https://benjamins.com/catalog/dapsac.79
N2  - This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
ER  -

PELCLOVÁ, Jana a Wei-lun LU. \textit{Persuasion in public discourse : Cognitive and functional perspectives}. Amsterdam: John Benjamins Publishing Company, 2018, 334 s. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN~978-90-272-0138-6. Dostupné z: https://dx.doi.org/10.1075/dapsac.79.

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