2018
Reverse logistics as a source of the process and product innovation: an empirical study
ŠKAPA, RadoslavZákladní údaje
Originální název
Reverse logistics as a source of the process and product innovation: an empirical study
Autoři
ŠKAPA, Radoslav (203 Česká republika, garant, domácí)
Vydání
Delft, Proceedings from the 13th International Forum on Knowledge Asset Dynamics, od s. 881-889, 9 s. 2018
Nakladatel
Institute of Knowledge Asset Management
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Stát vydavatele
Nizozemské království
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
paměťový nosič (CD, DVD, flash disk)
Kód RIV
RIV/00216224:14560/18:00101262
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-88-96687-11-6
Klíčová slova anglicky
reverse logistics; managerial perception; knowledge management; empirical research; customer management
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 1. 4. 2019 08:39, Mgr. Daniela Marcollová
Anotace
V originále
The article presents an analysis between reverse logistics and process improvement and product design; more specifically it explores if and how the companies utilize reverse logistics and reverse flows (returned products and accompanied information flow) for improvement activities. To learn about customer expectation and experience with the product (i.e., to extend the customer knowledge) is an indirect benefit that reverse logistics can generate if managed properly. Practical implications – The results document that reverse flows and reverse logistics can generate more than just cost savings, which was perceived as its dominant function. More specifically, management of reverse flows can be a stable component of knowledge management system, the component that provides the companies with feedback about customer dissatisfaction (and other facts such as expectations, or user experience), which can be effectively employed in the innovation activities.
Návaznosti
GA16-16260S, projekt VaV |
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