Viewers and Screenwriters in the Streaming TV Era : Uses and
Gratifications Analysis

k 2018

Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis

VARGA, Tomáš

Základní údaje

Originální název

Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis

Autoři

VARGA, Tomáš (703 Slovensko, garant, domácí)

Vydání

14th International Cultural Studies Conference & 3rd International Conference on Linguistics and Teaching/Learning English In/Outside the Frame, 8th-9th November 2018, University of Pardubice, Pardubice, 2018

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

50802 Media and socio-cultural communication

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14210/18:00104573

Organizační jednotka

Filozofická fakulta

Klíčová slova anglicky

uses and gratifications; screenplay; plays; theatre; streaming tv; Netflix

Štítky

rivok

Příznaky

Recenzováno

Změněno: 24. 1. 2019 09:53, Mgr. Jana Pelclová, Ph.D.

Anotace

V originále

The presentation will offer theoretical analysis of viewers’ motifs when making decisions to watch the conventional broadcasted TV or the streaming TV (Netflix, Amazon Prime, HBO Go). In addition, it will also consider the consequences of these decisions on the screenplays and their structure. The analysis will be conducted using Uses and Gratifications theory devised by Blumler and Katz. The theory considers viewers to be active in TV-viewers relationship. Part of this activity is the decision-making process of selecting a specific type of media (conventional or streamed TV for the purposes of this presentation) in order to satisfy their particular needs (mood control, passing time, socialization), which are also called, within the U&G theory, gratification factors. The hypothesis for the presentation is that streaming TV provide higher gratification than conventional TV because they provide 24/7 access to wide range of (oftentimes) high-quality content in (mostly) ad-free environment with the ability to pause/rewind/replay the content at the viewers’ convenience. This gives the viewers the power to decide when and where the “prime time” takes places. At the same time, the presentation will address the changes in screenplays, such as the decreasing impact of cliffhangers at the end of individual episodes due to the availability of the whole series at once, and the increased opportunity for complex narratives within episodes. The analysis will become part of the dissertation project which deals with viewers’ (emotional) reactions to presented content in Page to Stage and Page to Screen texts.

Návaznosti

MUNI/A/1003/2017, interní kód MU

Název: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě III (Akronym: PROVYZAN III)

Investor: Masarykova univerzita, Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě III, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

VARGA, Tomáš. Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis. In 14th International Cultural Studies Conference & 3rd International Conference on Linguistics and Teaching/Learning English In/Outside the Frame, 8th-9th November 2018, University of Pardubice, Pardubice. 2018.

@proceedings{1470905,
   author = {Varga, Tomáš},
   booktitle = {14th International Cultural Studies Conference & 3rd International Conference on Linguistics and Teaching/Learning English In/Outside the Frame, 8th-9th November 2018, University of Pardubice, Pardubice},
   keywords = {uses and gratifications; screenplay; plays; theatre; streaming tv; Netflix},
   language = {eng},
   title = {Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis},
   url = {https://ff.upce.cz/ff/2018},
   year = {2018}
}

TY  - CONF
ID  - 1470905
AU  - Varga, Tomáš
PY  - 2018
TI  - Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis
KW  - uses and gratifications
KW  - screenplay
KW  - plays
KW  - theatre
KW  - streaming tv
KW  - Netflix
UR  - https://ff.upce.cz/ff/2018
N2  - The presentation will offer theoretical analysis of viewers’ motifs when making decisions to watch the conventional broadcasted TV or the streaming TV (Netflix, Amazon Prime, HBO Go). In addition, it will also consider the consequences of these decisions on the screenplays and their structure. The analysis will be conducted using Uses and Gratifications theory devised by Blumler and Katz. The theory considers viewers to be active in TV-viewers relationship. Part of this activity is the decision-making process of selecting a specific type of media (conventional or streamed TV for the purposes of this presentation) in order to satisfy their particular needs (mood control, passing time, socialization), which are also called, within the U&G theory, gratification factors. The hypothesis for the presentation is that streaming TV provide higher gratification than conventional TV because they provide 24/7 access to wide range of (oftentimes) high-quality content in (mostly) ad-free environment with the ability to pause/rewind/replay the content at the viewers’ convenience. This gives the viewers the power to decide when and where the “prime time” takes places. At the same time, the presentation will address the changes in screenplays, such as the decreasing impact of cliffhangers at the end of individual episodes due to the availability of the whole series at once, and the increased opportunity for complex narratives within episodes. The analysis will become part of the dissertation project which deals with viewers’ (emotional) reactions to presented content in Page to Stage and Page to Screen texts.
ER  -

VARGA, Tomáš. Viewers and Screenwriters in the Streaming TV Era : Uses and Gratifications Analysis. In \textit{14th International Cultural Studies Conference \&{} 3rd International Conference on Linguistics and Teaching/Learning English In/Outside the Frame, 8th-9th November 2018, University of Pardubice, Pardubice}. 2018.

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