k 2018

New faces of populism : Political self-presentation on Facebook

CHOVANEC, Jan

Základní údaje

Originální název

New faces of populism : Political self-presentation on Facebook

Autoři

Vydání

26th Ross Priory International Seminar on Broadcast Talk, 16-18 July 2018 Ross Priory, Loch Lomond, 2018

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

60203 Linguistics

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14210/18:00101595

Organizační jednotka

Filozofická fakulta

Klíčová slova česky

populismus; jinakost; Romové; kritická analýza diskurzu; sebeprezentace; Facebook; vysílání

Klíčová slova anglicky

populism; othering; the Roma; critical discourse analysis; self-presentation; facebook; broadcasting

Štítky

Příznaky

Mezinárodní význam
Změněno: 13. 3. 2019 10:48, Mgr. Jana Pelclová, Ph.D.

Anotace

V originále

The paper deals with self-presentation strategies of populists in social media, focusing on videoblogs where populist politicians react to current events. Based on videos uploaded on the personal site of the main Czech populist, Tomio Okamura, the paper first describes the generic structure of such monologic, script-based videoblogs and then identifies some of their most salient discursive strategies and micro-level linguistic features. It notes how the notion of the ‘other’ is discursively constructed through extreme affective polarization (positive self-presentation and negative other-presentation), and how the populist politician skillfully positions himself as both a victim and the ultimate guardian of the ‘will of the people’. Some characteristic features of the populist style are shown to be calculated ambivalence, intensification through emphatic repetitions, proximization of spatial and temporal deixis and, importantly, ironic reversal, thanks to which the speaker can enhance his own counter-position by seemingly agreeing with his opponents. The paper suggests that such videoblogs constitute a particularly effective form of political communication: not only can the videos easily migrate across multiple platforms, but they also provide the source material for other media that comment on the politicians’ controversial statements and, thus, help them to get exposure in the mainstream media.

Návaznosti

GA16-05484S, projekt VaV
Název: Diskurzní konstrukce jinakosti v mediálním a postmediálním prostoru
Investor: Grantová agentura ČR, Diskurzní konstrukce jinakosti v mediálním a post-mediálním prostoru