Hybridization in communication practices used in public sphere
– The case of the Czech regional municipalities

D 2019

Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities

MAKÝŠOVÁ, Lucia

Základní údaje

Originální název

Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities

Autoři

MAKÝŠOVÁ, Lucia

Vydání

Banská Bystrica, INTERPOLIS'18, od s. 173-180, 8 s. 2019

Nakladatel

Belianum

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50602 Public administration

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/19:00109080

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-557-1536-0

Klíčová slova anglicky

Czech Republic; Facebook; regional municipalities; content analysis

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 11. 5. 2020 13:54, Mgr. Pavel Sedláček

Anotace

V originále

Social networks can be used as a tool for local government to provide information occurring in public sphere and to create two-way communication channel in order to obtain feedbacks and ideas and to increase civic participation. Though there is research devoted to analysing local government social networks, little is known about the content of their communication via these platforms. The aim of the paper is, therefore, to analyse what content local governments upload on their Facebook pages. By using content analysis, 838 posts of all 13 regional cities of the Czech Republic were analysed in order to find for what purposes the regional municipalities use Facebook and what is the structure of posts uploaded by the regional municipalities on their Facebook pages. The analysis shows the one-way communication prevails over the two-way communication.

Návaznosti

MUNI/A/1123/2017, interní kód MU

Název: Veřejné politiky a jejich dopady 2018 (Akronym: Politiky 2018)

Investor: Masarykova univerzita, Veřejné politiky a jejich dopady 2018, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

MAKÝŠOVÁ, Lucia. Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities. Online. In Dominika Cevárová, Kristína Kiššová, Jozef Michal Mintal, Vladimír Müller. INTERPOLIS'18. Banská Bystrica: Belianum, 2019, s. 173-180. ISBN 978-80-557-1536-0.

@inproceedings{1492292,
   author = {Makýšová, Lucia},
   address = {Banská Bystrica},
   booktitle = {INTERPOLIS'18},
   editor = {Dominika Cevárová, Kristína Kiššová, Jozef Michal Mintal, Vladimír Müller},
   keywords = {Czech Republic; Facebook; regional municipalities; content analysis},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Banská Bystrica},
   isbn = {978-80-557-1536-0},
   pages = {173-180},
   publisher = {Belianum},
   title = {Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities},
   year = {2019}
}

TY  - CONF
ID  - 1492292
AU  - Makýšová, Lucia
PY  - 2019
TI  - Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities
PB  - Belianum
CY  - Banská Bystrica
SN  - 9788055715360
KW  - Czech Republic
KW  - Facebook
KW  - regional municipalities
KW  - content analysis
N2  - Social networks can be used as a tool for local government to provide information occurring in public sphere and to create two-way communication channel in order to obtain feedbacks and ideas and to increase civic participation. Though there is research devoted to analysing local government social networks, little is known about the content of their communication via these platforms. The aim of the paper is, therefore, to analyse what content local governments upload on their Facebook pages. By using content analysis, 838 posts of all 13 regional cities of the Czech Republic were analysed in order to find for what purposes the regional municipalities use Facebook and what is the structure of posts uploaded by the regional municipalities on their Facebook pages. The analysis shows the one-way communication prevails over the two-way communication.
ER  -

MAKÝŠOVÁ, Lucia. Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities. Online. In Dominika Cevárová, Kristína Kiššová, Jozef Michal Mintal, Vladimír Müller. \textit{INTERPOLIS'18}. Banská Bystrica: Belianum, 2019, s.~173-180. ISBN~978-80-557-1536-0.

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