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@proceedings{1525717,
author = {Adam, Martin},
booktitle = {The Ninth International Conference on Religion & Spirituality in Society 2019, Granada, Spain},
keywords = {persuasion; logos; ethos; pathos; sermon; credibility},
language = {eng},
title = {Enhancing credibility: persuasive strategies in sermon titles and openings},
url = {https://religioninsociety.com/about/history/2019-conference},
year = {2019}
}
TY - CONF
ID - 1525717
AU - Adam, Martin
PY - 2019
TI - Enhancing credibility: persuasive strategies in sermon titles and openings
KW - persuasion
KW - logos
KW - ethos
KW - pathos
KW - sermon
KW - credibility
UR - https://religioninsociety.com/about/history/2019-conference
L2 - https://religioninsociety.com/about/history/2019-conference
N2 - Since the emergence of the Aristotelian idea of appeal within the framework of his understanding of poetics, the concepts of ethos, pathos, and logos have indicated the essence of what came to be labelled much later as persuasive strategies. Although persuasion seems to be present in virtually all text types and registers, in many ways it is the religious discourse that utilises persuasion as one of its pivotal instruments to convince the audience of the veracity of the doctrine presented through it. The present paper explores scripted sermons, particularly sermon titles and opening passages, in terms of the persuasive strategies employed. The main emphasis is placed on how particular linguistic realisations of persuasion enhance the credibility of the message.
ER -
ADAM, Martin. Enhancing credibility: persuasive strategies in sermon titles and openings. In \textit{The Ninth International Conference on Religion \&{} Spirituality in Society 2019, Granada, Spain}. 2019.
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