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@inproceedings{1532918, author = {Langhammerová, Martina and Reichel, Vlastimil}, address = {Ostrava}, booktitle = {Proceedings of the 13th International Conference on Strategic Management and its Support by Information Systems 2019}, editor = {Radek Nemec, Lucie Chytilova}, keywords = {linear regression; visitor monitoring; visitor attendance; Brno Market}, howpublished = {paměťový nosič}, language = {eng}, location = {Ostrava}, isbn = {978-80-248-4306-3}, pages = {170-178}, publisher = {VŠB – Technical University of Ostrava}, title = {Identifying Factors Affecting Visitor Attendance in a City Building – Case Study of Brno Market}, url = {https://www.ekf.vsb.cz/smsis/en/proceedings/}, year = {2019} }
TY - JOUR ID - 1532918 AU - Langhammerová, Martina - Reichel, Vlastimil PY - 2019 TI - Identifying Factors Affecting Visitor Attendance in a City Building – Case Study of Brno Market PB - VŠB – Technical University of Ostrava CY - Ostrava SN - 9788024843063 KW - linear regression KW - visitor monitoring KW - visitor attendance KW - Brno Market UR - https://www.ekf.vsb.cz/smsis/en/proceedings/ L2 - https://www.ekf.vsb.cz/smsis/en/proceedings/ N2 - This research investigates the factors that could affect the visitor attendance of a public city building. Specifically, it describes the most common factors and trends affecting visitor attendance of Brno Market building. The study is looking at aspects such as weather and outside temperature, events inside the building, other events in Brno city centre, public holidays, school holidays, day of a week, day of a month, month and precipitations. Data for this study was gathered from a camera system installed in the building of Brno Market specially for needs of this study. This paper provides partial results of the whole study and depicts predictions for the final results. The whole study will be published in May 2019 when longer observation of visitor attendance will be provided. ER -
LANGHAMMEROVÁ, Martina a Vlastimil REICHEL. Identifying Factors Affecting Visitor Attendance in a City Building – Case Study of Brno Market. In Radek Nemec, Lucie Chytilova. \textit{Proceedings of the 13th International Conference on Strategic Management and its Support by Information Systems 2019}. Ostrava: VŠB – Technical University of Ostrava, 2019, s.~170-178. ISBN~978-80-248-4306-3.
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