Political consultants' ethics of conviction

C 2019

Political consultants' ethics of conviction

GREGOR, Miloš

Základní údaje

Originální název

Political consultants' ethics of conviction

Autoři

GREGOR, Miloš

Vydání

3rd edition. London, Political marketing : Principles and applications, od s. 176-178, 3 s. 2019

Nakladatel

Routledge

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50601 Political science

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

Publisher's website

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14230/19:00110060

Organizační jednotka

Fakulta sociálních studií

ISBN

978-0-8153-5322-5

Klíčová slova česky

politický marketing; etika; morálka; volební kampaně; konzultanti

Klíčová slova anglicky

political marketing; ethics; morality; electoral campaigns; political consultants

Štítky

rivok, topvydavatel

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 4. 2. 2020 13:13, Mgr. Blanka Farkašová

Anotace

V originále

Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.

Přiložené soubory

Political_consultants_ethics_of_conviction.pdf

Požádat o autorskou verzi souboru

Citovat

GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte. Political marketing : Principles and applications. 3rd edition. London: Routledge, 2019, s. 176-178. ISBN 978-0-8153-5322-5.

@inbook{1543958,
   author = {Gregor, Miloš},
   address = {London},
   booktitle = {Political marketing : Principles and applications},
   edition = {3rd edition},
   editor = {Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte},
   keywords = {political marketing; ethics; morality; electoral campaigns; political consultants},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {London},
   isbn = {978-0-8153-5322-5},
   pages = {176-178},
   publisher = {Routledge},
   title = {Political consultants' ethics of conviction},
   url = {https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225},
   year = {2019}
}

TY  - CHAP
ID  - 1543958
AU  - Gregor, Miloš
PY  - 2019
TI  - Political consultants' ethics of conviction
VL  - Neuveden
PB  - Routledge
CY  - London
SN  - 9780815353225
KW  - political marketing
KW  - ethics
KW  - morality
KW  - electoral campaigns
KW  - political consultants
UR  - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225
L2  - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225
N2  - Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.
ER  -

GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte. \textit{Political marketing : Principles and applications}. 3rd edition. London: Routledge, 2019, s.~176-178. ISBN~978-0-8153-5322-5.

Přehled o publikaci