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@article{1544692, author = {Suchánek, Petr and Králová, Maria}, article_number = {1}, doi = {http://dx.doi.org/10.1080/1331677X.2019.1627893}, keywords = {customer expectation; customer satisfactionmodel; perceived qualityand value; productknowledge; competitiveness; food industry}, language = {eng}, issn = {1331-677X}, journal = {Economic Research-Ekonomska Istraživanja}, title = {Customer satisfaction, loyalty, knowledge and competitiveness in the food industry}, url = {https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893}, volume = {32}, year = {2019} }
TY - JOUR ID - 1544692 AU - Suchánek, Petr - Králová, Maria PY - 2019 TI - Customer satisfaction, loyalty, knowledge and competitiveness in the food industry JF - Economic Research-Ekonomska Istraživanja VL - 32 IS - 1 SP - 1237-1255 EP - 1237-1255 PB - Taylor & Francis SN - 1331677X KW - customer expectation KW - customer satisfactionmodel KW - perceived qualityand value KW - productknowledge KW - competitiveness KW - food industry UR - https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893 L2 - https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893 N2 - The subject of this article is customer satisfaction, loyalty, know-ledge and business competitiveness from the perspective of afood-industry customer. This article aims to analyse the relation-ship between customer satisfaction, customer loyalty, productknowledge, business competitiveness and other selected factorswhich influence customer satisfaction. The research is aimed atcustomers who purchase the product in question repeatedly andhave personal experience with this product. The research was car-ried out using a questionnaire which was presented to therespondents, who were customers of the selected companies. Inorder to model the relationships between the factors, a structuralequation model approach was used. The research showed the dir-ect influence of the product-knowledge variable on customerexpectation and product competitiveness, as well as the influenceof customer loyalty on product knowledge. Increased loyalty thusleads to the customer’s increased knowledge of the product. Therate of repeat purchase of the same product is important for therelationship between the variables. In this case, customer expect-ation was shown to be an important variable which is influencedby customer satisfaction. It can be concluded that when a prod-uct’s price is set correctly in relation to its quality, the price doesnot affect other research factors. ER -
SUCHÁNEK, Petr a Maria KRÁLOVÁ. Customer satisfaction, loyalty, knowledge and competitiveness in the food industry. \textit{Economic Research-Ekonomska Istraživanja}. Taylor \&{} Francis, 2019, roč.~32, č.~1, s.~1237-1255. ISSN~1331-677X. Dostupné z: https://dx.doi.org/10.1080/1331677X.2019.1627893.
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