Experiences Matter! Luxury Tourism Consumption Patterns and
Motivation of the Czech Affluent Society

J 2019

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

NOVOTNÁ, Markéta a Josef KUNC

Základní údaje

Originální název

Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society

Autoři

NOVOTNÁ, Markéta a Josef KUNC

Vydání

Deturope, 2019, 1821-2506

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50901 Other social sciences

Stát vydavatele

Srbsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/19:00111461

Organizační jednotka

Ekonomicko-správní fakulta

UT WoS

000509660200008

EID Scopus

2-s2.0-85082334326

Klíčová slova anglicky

luxury consumption; motivation; luxury travel; tourism demand; Czech Republic

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 10. 2022 11:22, Mgr. Pavlína Kurková

Anotace

V originále

The affluent society and its leisure lifestyle and luxury consumption can influence the future tourism trends. One key prerequisite shaping the future of luxury tourism is the shift in values from the material to the experiential purchases. It is related to the assumption that money spent on experiences can satisfy various people's needs. Moreover, the luxury consumption displays wealth and social status. This exploratory study, based on the questionnaire survey among clients of one of the Czech luxury tour operators, analyses the Czech luxury tourism market segment and reveals the luxury-driven attitudes and consumption patterns. In conclusion, the findings are compared with the results of similar foreign studies. The results suggest that Czech luxury tourists are both similar in a lot of cases (age group, motivation, type of accommodation, preferred destinations etc.) and different in comparison to the traditional European markets, especially regarding the financial possibilities. Most of the Czech tourists are willing to pay considerably lower amounts of money for luxury holidays. The frequency of their luxury holidays is also significantly lower. In this respect, but also for example in special interest (ecofriendly goods and services), the Czechs fall behind the European luxury tourists.

Návaznosti

MUNI/A/1166/2018, interní kód MU

Název: Udržitelnost destinace pod tlakem globálních trendů v cestovním ruchu (Akronym: UDECR)

Investor: Masarykova univerzita, Udržitelnost destinace pod tlakem globálních trendů v cestovním ruchu, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Přiložené soubory

Experiences_matter_luxury_tourism_final_text.pdf

Citovat

NOVOTNÁ, Markéta a Josef KUNC. Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society. Deturope. 2019, roč. 11, č. 2, s. 121-142. ISSN 1821-2506.

@article{1583717,
   author = {Novotná, Markéta and Kunc, Josef},
   article_number = {2},
   keywords = {luxury consumption; motivation; luxury travel; tourism demand; Czech Republic},
   language = {eng},
   issn = {1821-2506},
   journal = {Deturope},
   title = {Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society},
   url = {http://www.deturope.eu/img/upload/content121-142.pdf},
   volume = {11},
   year = {2019}
}

TY  - JOUR
ID  - 1583717
AU  - Novotná, Markéta - Kunc, Josef
PY  - 2019
TI  - Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society
JF  - Deturope
VL  - 11
IS  - 2
SP  - 121-142
EP  - 121-142
SN  - 18212506
KW  - luxury consumption
KW  - motivation
KW  - luxury travel
KW  - tourism demand
KW  - Czech Republic
UR  - http://www.deturope.eu/img/upload/content121-142.pdf
L2  - http://www.deturope.eu/img/upload/content121-142.pdf
N2  - The affluent society and its leisure lifestyle and luxury consumption can influence the future tourism trends. One key prerequisite shaping the future of luxury tourism is the shift in values from the material to the experiential purchases. It is related to the assumption that money spent on experiences can satisfy various people's needs. Moreover, the luxury consumption displays wealth and social status. This exploratory study, based on the questionnaire survey among clients of one of the Czech luxury tour operators, analyses the Czech luxury tourism market segment and reveals the luxury-driven attitudes and consumption patterns. In conclusion, the findings are compared with the results of similar foreign studies. The results suggest that Czech luxury tourists are both similar in a lot of cases (age group, motivation, type of accommodation, preferred destinations etc.) and different in comparison to the traditional European markets, especially regarding the financial possibilities. Most of the Czech tourists are willing to pay considerably lower amounts of money for luxury holidays. The frequency of their luxury holidays is also significantly lower. In this respect, but also for example in special interest (ecofriendly goods and services), the Czechs fall behind the European luxury tourists.
ER  -

NOVOTNÁ, Markéta a Josef KUNC. Experiences Matter! Luxury Tourism Consumption Patterns and Motivation of the Czech Affluent Society. \textit{Deturope}. 2019, roč.~11, č.~2, s.~121-142. ISSN~1821-2506.

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