On beer and shoes : The cost of national pavilions at interwar
world’s fairs

a 2019

On beer and shoes : The cost of national pavilions at interwar world’s fairs

FILIPOVÁ, Marta

Základní údaje

Originální název

On beer and shoes : The cost of national pavilions at interwar world’s fairs

Autoři

FILIPOVÁ, Marta

Vydání

Design History Society, Northumbria University, 4– 7 September 2019, 2019

Další údaje

Jazyk

angličtina

Typ výsledku

Konferenční abstrakt

Obor

60401 Arts, Art history

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

odkaz na program konference, odkaz na stránku konference

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14210/19:00112130

Organizační jednotka

Filozofická fakulta

Klíčová slova česky

dějiny umění a designu; Československo; meziválečné umění; výstavy; Plzeň; Baťa

Klíčová slova anglicky

History of art and design; Czechoslovakia; international exhibitions; interwar art; Plzeň; Baťa

Příznaky

Mezinárodní význam

Změněno: 8. 4. 2020 19:19, Mgr. Zuzana Matulíková

Anotace

V originále

The space of a world’s fair in its heyday contained a medley of national, colonial and commercial presentations. Pavilions or booths from General Motors to Heinz symbolised clear commercial aims of companies that treated the fairs as a great opportunity to advertise their products. At the same time, national and colonial pavilions often included large sections dedicated to individual companies which often contributed to the cost of the pavilions. In these cases, the division between commerce and promotion of a state was not so clear cut. This paper focuses on the role of manufacturers at interwar world’s fairs and their involvement in shaping a specific image of a nation or a state. It focuses particularly on two firms with their origins in the Czech speaking part of Austria Hungary: the Baťa shoe company and the Pilsner Urquell brewery who continued to thrive in Czechoslovakia after 1918 as well as worldwide. The latter became an indispensable part of restaurants in the Czechoslovak pavilions, selling its beer and image. Even though originally produced by a Bavarian brewer, the beer became closely linked with Czech identity. Founded on the basis of the Fordian philosophy of manufacture and care for employees, Baťa grew into a global empire of factories and whole towns in the interwar period. Due to intimate links with the government of Czechoslovakia, the company also found its way to world’s fairs as part of the Czechoslovak pavilions. I therefore argue that presence and financial involvement of these companies was one of the reasons why Czechoslovakia could be so active in participation at interwar world’s fairs, promoting its own identities and the companies it was associated with. At the same time, I point out that such relationships raise more general questions about the intimate links between state and business at world’s fairs.

Návaznosti

786314, interní kód MU

Název: Continuity and Rupture in Central European Art and Architecture, 1918-1939 — CRAACE (Akronym: CRAACE)

Investor: Evropská unie, Continuity and Rupture in Central European Art and Architecture, 1918-1939 — CRAACE, ERC (Excellent Science)

Citovat

FILIPOVÁ, Marta. On beer and shoes : The cost of national pavilions at interwar world’s fairs. In Design History Society, Northumbria University, 4– 7 September 2019. 2019.

@proceedings{1600403,
   author = {Filipová, Marta},
   booktitle = {Design History Society, Northumbria University, 4– 7 September 2019},
   keywords = {History of art and design; Czechoslovakia; international exhibitions; interwar art; Plzeň; Baťa},
   language = {eng},
   title = {On beer and shoes : The cost of national pavilions at interwar world’s fairs},
   url = {https://costofdesign.files.wordpress.com/2019/09/the-cost-of-design-27.08.2019b.pdf},
   year = {2019}
}

TY  - CONF
ID  - 1600403
AU  - Filipová, Marta
PY  - 2019
TI  - On beer and shoes : The cost of national pavilions at interwar world’s fairs
KW  - History of art and design
KW  - Czechoslovakia
KW  - international exhibitions
KW  - interwar art
KW  - Plzeň
KW  - Baťa
UR  - https://costofdesign.files.wordpress.com/2019/09/the-cost-of-design-27.08.2019b.pdf
L2  - https://costofdesign.files.wordpress.com/2019/09/the-cost-of-design-27.08.2019b.pdf
N2  - The space of a world’s fair in its heyday contained a medley of national, colonial and commercial presentations. Pavilions or booths from General Motors to Heinz symbolised clear commercial aims of companies that treated the fairs as a great opportunity to advertise their products. At the same time, national and colonial pavilions often included large sections dedicated to individual companies which often contributed to the cost of the pavilions. In these cases, the division between commerce and promotion of a state was not so clear cut. This paper focuses on the role of manufacturers at interwar world’s fairs and their involvement in shaping a specific image of a nation or a state. It focuses particularly on two firms with their origins in the Czech speaking part of Austria Hungary: the Baťa shoe company and the Pilsner Urquell brewery who continued to thrive in Czechoslovakia after 1918 as well as worldwide. The latter became an indispensable part of restaurants in the Czechoslovak pavilions, selling its beer and image. Even though originally produced by a Bavarian brewer, the beer became closely linked with Czech identity. Founded on the basis of the Fordian philosophy of manufacture and care for employees, Baťa grew into a global empire of factories and whole towns in the interwar period. Due to intimate links with the government of Czechoslovakia, the company also found its way to world’s fairs as part of the Czechoslovak pavilions. I therefore argue that presence and financial involvement of these companies was one of the reasons why Czechoslovakia could be so active in participation at interwar world’s fairs, promoting its own identities and the companies it was associated with. At the same time, I point out that such relationships raise more general questions about the intimate links between state and business at world’s fairs.
ER  -

FILIPOVÁ, Marta. On beer and shoes : The cost of national pavilions at interwar world’s fairs. In \textit{Design History Society, Northumbria University, 4– 7 September 2019}. 2019.

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