The vaccination debate in the “post-truth” era: social media as
sites of multi-layered reflexivity

J 2019

The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity

NUMERATO, Dino; Lenka VOCHOCOVÁ; Václav ŠTĚTKA a Alena MACKOVÁ

Základní údaje

Originální název

The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity

Název anglicky

The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity

Autoři

NUMERATO, Dino; Lenka VOCHOCOVÁ; Václav ŠTĚTKA a Alena MACKOVÁ

Vydání

Sociology of Health & Illness, 2019

Další údaje

Typ výsledku

Článek v odborném periodiku

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Označené pro přenos do RIV

Organizační jednotka

Fakulta sociálních studií

DOI

https://doi.org/10.1111/1467-9566.12873

UT WoS

000489792800006

Změněno: 9. 5. 2022 14:25, Mgr. Blanka Farkašová

Anotace

V originále

This paper analyses the contemporary public debate about vaccination, and medical knowledge more broadly, in the context of social media. The study is focused on the massive online debate prompted by the Facebook status of the digital celebrity Mark Zuckerberg, who posted a picture of his two-month-old daughter, accompanied by a comment: “Doctor's visit -- time for vaccines!” Carrying out a qualitative analysis on a sample of 650 comments and replies, selected through systematic random sampling from an initial pool of over 10,000 user contributions, and utilising open and axial coding, we empirically inform the theoretical discussion around the concept of the reflexive patient and introduce the notion of multi-layered reflexivity. We argue that the reflexive debate surrounding this primarily medical problem is influenced by both biomedical and social scientific knowledge. Lay actors therefore discuss not only vaccination, but also its political and economic aspects as well as the post-truth information context of the debate. We stress that the reflexivity of social actors related to the post-truth era re-enters and influences the debate more than ever. Furthermore, we suggest that the interconnection of different layers of reflexivity can either reinforce certainty or deepen the ambiguity and uncertainty of reflexive agents.

Citovat

NUMERATO, Dino; Lenka VOCHOCOVÁ; Václav ŠTĚTKA a Alena MACKOVÁ. The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity. Sociology of Health & Illness. 2019, roč. 41, č. 1, s. 82-97. Dostupné z: https://doi.org/10.1111/1467-9566.12873.

@article{1615383,
   author = {Numerato, Dino and Vochocová, Lenka and Štětka, Václav and Macková, Alena},
   article_number = {1},
   doi = {https://doi.org/10.1111/1467-9566.12873},
   journal = {Sociology of Health & Illness},
   title = {The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity},
   url = {http://dx.doi.org/10.1111/1467-9566.12873},
   volume = {41},
   year = {2019}
}

TY  - JOUR
ID  - 1615383
AU  - Numerato, Dino - Vochocová, Lenka - Štětka, Václav - Macková, Alena
PY  - 2019
TI  - The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity
JF  - Sociology of Health & Illness
VL  - 41
IS  - 1
SP  - 82-97
EP  - 82-97
UR  - http://dx.doi.org/10.1111/1467-9566.12873
L2  - http://dx.doi.org/10.1111/1467-9566.12873
N2  - This paper analyses the contemporary public debate about vaccination, and medical knowledge more broadly, in the context of social media. The study is focused on the massive online debate prompted by the Facebook status of the digital celebrity Mark Zuckerberg, who posted a picture of his two-month-old daughter, accompanied by a comment: “Doctor's visit -- time for vaccines!” Carrying out a qualitative analysis on a sample of 650 comments and replies, selected through systematic random sampling from an initial pool of over 10,000 user contributions, and utilising open and axial coding, we empirically inform the theoretical discussion around the concept of the reflexive patient and introduce the notion of multi-layered reflexivity. We argue that the reflexive debate surrounding this primarily medical problem is influenced by both biomedical and social scientific knowledge. Lay actors therefore discuss not only vaccination, but also its political and economic aspects as well as the post-truth information context of the debate. We stress that the reflexivity of social actors related to the post-truth era re-enters and influences the debate more than ever. Furthermore, we suggest that the interconnection of different layers of reflexivity can either reinforce certainty or deepen the ambiguity and uncertainty of reflexive agents.
ER  -

NUMERATO, Dino; Lenka VOCHOCOVÁ; Václav ŠTĚTKA a Alena MACKOVÁ. The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity. \textit{Sociology of Health \&{} Illness}. 2019, roč.~41, č.~1, s.~82-97. Dostupné z: https://doi.org/10.1111/1467-9566.12873.

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