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@article{1621256,
author = {CIALDINI, R.},
article_location = {Boston},
issn = {0017-8012},
journal = {Harvard Business Review},
title = {Harnessing the science of persuasion},
volume = {R0109D},
year = {2001}
}
TY - JOUR
ID - 1621256
AU - CIALDINI, R.
PY - 2001
TI - Harnessing the science of persuasion
JF - Harvard Business Review
VL - R0109D
SP - 72-79
EP - 72-79
PB - Harvard Business School Press
SN - 00178012
ER -
CIALDINI, R. Harnessing the science of persuasion. \textit{Harvard Business Review}. Boston: Harvard Business School Press, 2001, R0109D, s.~72-79. ISSN~0017-8012.
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