| CHOVANEC, Jan. “Wow, just look at that!”: Performing affect in YouTube reaction videos. In 17th International Pragmatics Conference, IPrA, online, 27 June-2 July, 2021, Winterthur, Switzerland. 2021. |
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@proceedings{1780317,
author = {Chovanec, Jan},
booktitle = {17th International Pragmatics Conference, IPrA, online, 27 June-2 July, 2021, Winterthur, Switzerland},
keywords = {pragmatics; social media; emotivity; stylization; YouTube},
language = {eng},
title = {“Wow, just look at that!”: Performing affect in YouTube reaction videos},
url = {https://pragmatics.international/general/custom.asp?page=Winterthur2021},
year = {2021}
}
TY - CONF
ID - 1780317
AU - Chovanec, Jan
PY - 2021
TI - “Wow, just look at that!”: Performing affect in YouTube reaction videos
KW - pragmatics
KW - social media
KW - emotivity
KW - stylization
KW - YouTube
UR - https://pragmatics.international/general/custom.asp?page=Winterthur2021
N2 - The data indicate that they tend to frame the act of recording themselves as ‘first-time viewings’, thus priming the audience to expect spontaneous, unpremeditated and unscripted reactions. The analysis shows that reaction video producers (RVPs) employ diverse forms of affect, with their responses ranging from highly appreciative to extremely disaffiliative. However, while they strive to be ordinary and authentic, the palpable absence of unemotional watching marks their responses as less than natural – as ostensible display of affect.
ER -
CHOVANEC, Jan. “Wow, just look at that!”: Performing affect in YouTube reaction videos. In \textit{17th International Pragmatics Conference, IPrA, online, 27 June-2 July, 2021, Winterthur, Switzerland}. 2021.
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