HOOLEY, Graham J.; Brigitte NICOULAUD; John M RUDD a Nick LEE. Marketing strategy and competitive positioning. Seventh edition. Harlow, England: Pearson, 2020, 1 online. ISBN 9781292276571.
@article{, author = {Hooley, Graham J. and Nicoulaud, Brigitte and Rudd, John M and Lee, Nick}, address = {Harlow, England}, edition = {Seventh edition}, location = {Harlow, England}, isbn = {9781292276571}, publisher = {Pearson}, title = {Marketing strategy and competitive positioning}, url = {https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=6000972}, year = {2020} }
TY - JOUR AU - Hooley, Graham J. - Nicoulaud, Brigitte - Rudd, John M - Lee, Nick PY - 2020 TI - Marketing strategy and competitive positioning PB - Pearson CY - Harlow, England SN - 9781292276571 UR - https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=6000972 ER -
HOOLEY, Graham J.; Brigitte NICOULAUD; John M RUDD a Nick LEE. \textit{Marketing strategy and competitive positioning}. Seventh edition. Harlow, England: Pearson, 2020, 1 online. ISBN~9781292276571.