BUTTLE, Francis a Stan MAKLAN. Customer relationship management : concepts and technologies. Fourth edition. New York, New York: Routledge, 2019, 1 online. ISBN 9781351016544.
@article{, author = {Buttle, Francis and Maklan, Stan}, address = {New York, New York}, edition = {Fourth edition}, location = {New York, New York}, isbn = {9781351016544}, publisher = {Routledge}, title = {Customer relationship management : concepts and technologies}, url = {https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=5755765}, year = {2019} }
TY - JOUR AU - Buttle, Francis - Maklan, Stan PY - 2019 TI - Customer relationship management : concepts and technologies PB - Routledge CY - New York, New York SN - 9781351016544 UR - https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=5755765 ER -
BUTTLE, Francis a Stan MAKLAN. \textit{Customer relationship management : concepts and technologies}. Fourth edition. New York, New York: Routledge, 2019, 1 online. ISBN~9781351016544.