BURNS, Alvin C.; Ann VEECK a Ronald F. BUSH. Marketing research. Eighth edition, Global editi. Harlow, England: Pearson, 2017, 1 online. ISBN 9781292153278.
@article{, author = {Burns, Alvin C. and Veeck, Ann and Bush, Ronald F.}, address = {Harlow, England}, edition = {Eighth edition, Global editi}, location = {Harlow, England}, isbn = {9781292153278}, publisher = {Pearson}, title = {Marketing research}, url = {https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=5186100}, year = {2017} }
TY - JOUR AU - Burns, Alvin C. - Veeck, Ann - Bush, Ronald F. PY - 2017 TI - Marketing research PB - Pearson CY - Harlow, England SN - 9781292153278 UR - https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=5186100 ER -
BURNS, Alvin C.; Ann VEECK a Ronald F. BUSH. \textit{Marketing research}. Eighth edition, Global editi. Harlow, England: Pearson, 2017, 1 online. ISBN~9781292153278.