Possibilities and limitations of communication of special
purpose civic associations - the case of internal communication
of a trade union active in a company influenced by the
groundswell concept

J 2021

Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept

ŠVEC, Marek; Jan HORECKÝ; Adam MADLENAK a Zuzana BEZÁKOVÁ

Základní údaje

Originální název

Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept

Název česky

Možnosti a omezení komunikace účelových občanských sdružení - případ interní komunikace odborové organizace působící ve společnosti ovlivněné konceptem groundswell

Autoři

ŠVEC, Marek; Jan HORECKÝ; Adam MADLENAK a Zuzana BEZÁKOVÁ

Vydání

Communication Today, Slovakia, Univ SS Cyril & Methodius Trnava, Fac Mass Media Communication, 2021, 1338-130X

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50800 5.8 Media and communications

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Open access časopisu

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14220/21:00126297

Organizační jednotka

Právnická fakulta

UT WoS

000728762000004

EID Scopus

2-s2.0-85121902219

Klíčová slova česky

Korporátní identity; groundswell concept; informace; integrovaná marketingová komunikace; interní comunikace; odborová organizace

Klíčová slova anglicky

Corporate identity; groundswell concept; information; integrated marketing communication; internal communication; trade union

Štítky

rivok

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 3. 4. 2023 10:19, Mgr. Petra Georgala

Anotace

ORIG CZ

V originále

The progressive development of marketing communication, which can also be characterized by a significant rise of the groundswell concept, has brought to the need to modify the well-established concepts and processes not only in this field of science but also in seemingly unrelated areas, in particular collective labor relations. The objective of the study is not to present an exhaustive overview of the issue, but to introduce new possibilities for the research in areas (where marketing play an important role) that have so far gone unnoticed by marketing communication researchers.

Česky

Progresivní rozvoj marketingové komunikace, který lze charakterizovat i výrazným vzestupem konceptu groundswell, přinesl nutnost modifikovat zažité koncepty a procesy nejen v této oblasti vědy, ale i v oblastech zdánlivě nesouvisejících, jako jsou např. kolektivní pracovní vztahy. Cílem studie není podat vyčerpávající přehled problematiky, ale přiblížit nové možnosti výzkumu v oblastech (kde marketing hraje významnou roli), které byly dosud výzkumníky marketingové komunikace nepovšimnuty.

Citovat

ŠVEC, Marek; Jan HORECKÝ; Adam MADLENAK a Zuzana BEZÁKOVÁ. Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept. Communication Today. Slovakia: Univ SS Cyril & Methodius Trnava, Fac Mass Media Communication, 2021, roč. 12, č. 2, s. 32-44. ISSN 1338-130X.

@article{1875510,
   author = {Švec, Marek and Horecký, Jan and Madlenak, Adam and Bezáková, Zuzana},
   article_location = {Slovakia},
   article_number = {2},
   keywords = {Corporate identity; groundswell concept; information; integrated marketing communication; internal communication; trade union},
   language = {eng},
   issn = {1338-130X},
   journal = {Communication Today},
   title = {Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept},
   url = {https://communicationtoday.sk/wp-content/uploads/03_SVEC-et-al_CT-2-2021.pdf},
   volume = {12},
   year = {2021}
}

TY  - JOUR
ID  - 1875510
AU  - Švec, Marek - Horecký, Jan - Madlenak, Adam - Bezáková, Zuzana
PY  - 2021
TI  - Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept
JF  - Communication Today
VL  - 12
IS  - 2
SP  - 32-44
EP  - 32-44
PB  - Univ SS Cyril & Methodius Trnava, Fac Mass Media Communication
SN  - 1338130X
KW  - Corporate identity
KW  - groundswell concept
KW  - information
KW  - integrated marketing communication
KW  - internal communication
KW  - trade union
UR  - https://communicationtoday.sk/wp-content/uploads/03_SVEC-et-al_CT-2-2021.pdf
N2  - The progressive development of marketing communication, which can also be characterized by a significant rise of the groundswell concept, has brought to the need to modify the well-established concepts and processes not only in this field of science but also in seemingly unrelated areas, in particular collective labor relations. The objective of the study is not to present an exhaustive overview of the issue, but to introduce new possibilities for the research in areas (where marketing play an important role) that have so far gone unnoticed by marketing communication researchers.
ER  -

ŠVEC, Marek; Jan HORECKÝ; Adam MADLENAK a Zuzana BEZÁKOVÁ. Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept. \textit{Communication Today}. Slovakia: Univ SS Cyril \&{} Methodius Trnava, Fac Mass Media Communication, 2021, roč.~12, č.~2, s.~32-44. ISSN~1338-130X.

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