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@proceedings{2220658,
author = {Chovanec, Jan and Babić, Saša},
booktitle = {The 5th International Conferences in the series Balkan and Baltic States in United Europe: History, Religion and Culture (panel on Art in Covid-19 Humour), September 18–22, 2022, Tartu, Estonia},
keywords = {memes; humour; discourse analysis; covid-19; art},
language = {eng},
isbn = {978-9916-659-42-7},
title = {Cartoons and memes: Images from childhood used as expressions in adulthood},
url = {https://www.folklore.ee/rl/fo/bbs/2022/#content_2},
year = {2022}
}
TY - CONF
ID - 2220658
AU - Chovanec, Jan - Babić, Saša
PY - 2022
TI - Cartoons and memes: Images from childhood used as expressions in adulthood
SN - 9789916659427
KW - memes
KW - humour
KW - discourse analysis
KW - covid-19
KW - art
UR - https://www.folklore.ee/rl/fo/bbs/2022/#content_2
N2 - As an established form of semiotic expression in the digital world, memes provide online users with the possibility to express diverse functions, including articulating shared norms and values. Memes function as multimodal signs, combining pre-existing visual elements with typically innovative textual components. Due to their dependence on current events, they tend to be ephemeral, serving to provide a topical – and often humorous – commentary and criticism on contemporary society. Drawing on the international database of COVID-related humor, this paper explores a hitherto overlooked area of research, specifically how memes draw on visual aspects of popular culture by incorporating well-known cartoons and animated movies in order to provide humorous social commentary on diverse aspects of the COVID-19 pandemic. Based on a social semiotic perspective, the research identifies how meme creators draw on globally as well as locally known cartoons, what humorous themes they employ, and what shared and newly constructed meanings they operate with. The findings indicate that the creative re-use of established intertextual references, manifested in humorous memes through the reworking of cartoon characters and animated films, is related, on the one hand, to the ‘hypermemetic logic’ (Shifman) of replicating images, and on other, to the focus on the ‘performative self’, with users reflecting on the contrast of their pre-pandemic lives (cued by childhood reminiscences associated with cartoon imagery) and the current reality.
ER -
CHOVANEC, Jan a Saša BABI$\backslash$'C. Cartoons and memes: Images from childhood used as expressions in adulthood. In \textit{The 5th International Conferences in the series Balkan and Baltic States in United Europe: History, Religion and Culture (panel on Art in Covid-19 Humour), September 18–22, 2022, Tartu, Estonia}. 2022. ISBN~978-9916-659-42-7.
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