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@proceedings{2230737,
author = {Chovanec, Jan},
booktitle = {In/Outside the Frame Conference, 16th International Cultural Studies Conference & 5th International Conference on Linguistics and Language Teaching and Learning, 10th–11th November 2022, University of Pardubice, Pardubice},
keywords = {humour; intertextuality; discourse; social media; media language; stylistics; pragmatics},
language = {eng},
title = {Memetic humour during wartime},
url = {https://ff.upce.cz/sites/default/files/public/evno0903/program_2022_nov_3_chairslit_193941.pdf},
year = {2022}
}
TY - CONF
ID - 2230737
AU - Chovanec, Jan
PY - 2022
TI - Memetic humour during wartime
KW - humour
KW - intertextuality
KW - discourse
KW - social media
KW - media language
KW - stylistics
KW - pragmatics
UR - https://ff.upce.cz/sites/default/files/public/evno0903/program_2022_nov_3_chairslit_193941.pdf
N2 - The presentation deals with the humorous use of originally non-humorous utterances in the context of public anti-war protests. Adopting a sociolinguistics perspective grounded in the social semiotic theory of linguistic landscape, it shows how a statement originally made by a Ukrainian soldier in February 2022 became globally known as an anti-war slogan, turning into a viral memetic phrase that became subject to extensive recontextualization and resemioticization.
ER -
CHOVANEC, Jan. Memetic humour during wartime. In \textit{In/Outside the Frame Conference, 16th International Cultural Studies Conference \&{} 5th International Conference on Linguistics and Language Teaching and Learning, 10th–11th November 2022, University of Pardubice, Pardubice}. 2022.
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