Military Perspective on Strategic Communications as the “New
Kid on the Block”: Narrating the Czech Military Deployment in
Afghanistan and the Baltic States

J 2021

Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States

VYKLICKÝ, Vladimír a Vendula DIVIŠOVÁ

Základní údaje

Originální název

Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States

Název česky

Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States

Autoři

VYKLICKÝ, Vladimír a Vendula DIVIŠOVÁ

Vydání

International Journal of Strategic Communication, Taylor & Francis, 2021, 1553-118X

Další údaje

Typ výsledku

Článek v odborném periodiku

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Organizační jednotka

Fakulta sociálních studií

DOI

http://dx.doi.org/10.1080/1553118X.2021.1906681

EID Scopus

2-s2.0-85109899322

Klíčová slova anglicky

Armed Forces of the Czech Republic; enhanced Forward Presence; Information Eenvironment; message; North Atlantic Treaty Organization; Resolute Support Mission; story; theme.

Změněno: 19. 4. 2024 16:46, Mgr. Blanka Farkašová

Anotace

V originále

The military perspective of strategic communications is perceived as a newer dimension of the emergent discipline, even though it has been long dealing with similar issues around the boundaries and definition of the concept. This article builds on the research on narratives as a key tool of strategic communications. It explores how the Czech political and military authorities narrated its armed forces’ contribution to the Resolute Support Mission and the enhanced Forward Presence and how their communications aligned with the NATO narratives. The findings are interpreted in the context of small states’ behavior in foreign and security policy and the leader-follower relationship which implies these states have specific policy objectives that impact upon the narratives justifying their armed forces’ deployment. The findings confirmed the Czech dependence on NATO/US by adopting their argumentation despite the problematic connection of the Afghan mission to the country’s immediate security, or by stressing in the discourse its reputation for loyalty as part of “bandwagon for protection.” At the same time, the authorities were able to tailor the narrative to better align it with the country’s immediate security needs and public perceptions and to limit its communication efforts when needed to avoid potential consistency issues.

Citovat

VYKLICKÝ, Vladimír a Vendula DIVIŠOVÁ. Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States. International Journal of Strategic Communication. Taylor & Francis, 2021, roč. 15, č. 3, s. 231-252. ISSN 1553-118X. Dostupné z: https://dx.doi.org/10.1080/1553118X.2021.1906681.

@article{2243828,
   author = {Vyklický, Vladimír and Divišová, Vendula},
   article_number = {3},
   doi = {http://dx.doi.org/10.1080/1553118X.2021.1906681},
   keywords = {Armed Forces of the Czech Republic; enhanced Forward Presence; Information Eenvironment; message; North Atlantic Treaty Organization; Resolute Support Mission; story; theme.},
   issn = {1553-118X},
   journal = {International Journal of Strategic Communication},
   title = {Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States},
   url = {https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2021.1906681?casa_token=ZtvTkiqryhwAAAAA:dPgFOHCuU_kmqqEx6bhMUN_aiF6SZjtPGRS2l0F-oUkGFH7LZxDoTyiHi2Iu-20ha97Ulc0hi7YpQg},
   volume = {15},
   year = {2021}
}

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SN  - 1553118X
KW  - Armed Forces of the Czech Republic
KW  - enhanced Forward Presence
KW  - Information Eenvironment
KW  - message
KW  - North Atlantic Treaty Organization
KW  - Resolute Support Mission
KW  - story
KW  - theme.
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N2  - The military perspective of strategic communications is perceived as a newer dimension of the emergent discipline, even though it has been long dealing with similar issues around the boundaries and definition of the concept. This article builds on the research on narratives as a key tool of strategic communications. It explores how the Czech political and military authorities narrated its armed forces’ contribution to the Resolute Support Mission and the enhanced Forward Presence and how their communications aligned with the NATO narratives. The findings are interpreted in the context of small states’ behavior in foreign and security policy and the leader-follower relationship which implies these states have specific policy objectives that impact upon the narratives justifying their armed forces’ deployment. The findings confirmed the Czech dependence on NATO/US by adopting their argumentation despite the problematic connection of the Afghan mission to the country’s immediate security, or by stressing in the discourse its reputation for loyalty as part of “bandwagon for protection.” At the same time, the authorities were able to tailor the narrative to better align it with the country’s immediate security needs and public perceptions and to limit its communication efforts when needed to avoid potential consistency issues.
ER  -

VYKLICKÝ, Vladimír a Vendula DIVIŠOVÁ. Military Perspective on Strategic Communications as the “New Kid on the Block”: Narrating the Czech Military Deployment in Afghanistan and the Baltic States. \textit{International Journal of Strategic Communication}. Taylor \&{} Francis, 2021, roč.~15, č.~3, s.~231-252. ISSN~1553-118X. Dostupné z: https://dx.doi.org/10.1080/1553118X.2021.1906681.

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