Censorship Crisis : Analysis of Memes on Twitter and Their
Reception

J 2023

Censorship Crisis : Analysis of Memes on Twitter and Their Reception

HALLOVÁ, Jana

Základní údaje

Originální název

Censorship Crisis : Analysis of Memes on Twitter and Their Reception

Autoři

HALLOVÁ, Jana (203 Česká republika, garant, domácí)

Vydání

Półrocznik Językoznawczy Tertium, Kraków, Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium" 2023, 2543-7844

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

60203 Linguistics

Stát vydavatele

Polsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14210/23:00132348

Organizační jednotka

Filozofická fakulta

DOI

http://dx.doi.org/10.7592/Tertium.2023.8.1.243

Klíčová slova anglicky

multimodal analysis; social media; quantitative analysis; qualitative analysis; memes; representation; censorship

Štítky

rivok

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 16. 3. 2024 19:06, Mgr. Bc. Jana Hallová

Anotace

V originále

The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and the representation tactics behind them, using elements of multimodal analysis and critical discourse analysis. Subsequently, the study looks at the reception of these posts via comparative content analysis with custom classification to determine how successful the tactics behind these posts are and whether there is any evidence observable in the reception regarding censorship on Twitter after its purchase by Elon Musk. The comparative study comes in a form of quantitative analysis of the first 150 responses to each of the two posts. The study does not only demonstrate instances of attempts at diminishing the distance which the inherent power of a celebrity personage on social media creates, but also how successful these attempts are and whether they manage to distract the audience from the personage in question and their power over them.

Návaznosti

MUNI/A/1053/2022, interní kód MU

Název: Paradigms, strategies and developments - English linguistics and translation III

Investor: Masarykova univerzita, Paradigms, strategies and developments - English linguistics and translation III

Citovat

HALLOVÁ, Jana. Censorship Crisis : Analysis of Memes on Twitter and Their Reception. Półrocznik Językoznawczy Tertium. Kraków: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium", 2023, roč. 8, č. 1, s. 125-151. ISSN 2543-7844. Dostupné z: https://dx.doi.org/10.7592/Tertium.2023.8.1.243.

@article{2342198,
   author = {Hallová, Jana},
   article_location = {Kraków},
   article_number = {1},
   doi = {http://dx.doi.org/10.7592/Tertium.2023.8.1.243},
   keywords = {multimodal analysis; social media; quantitative analysis; qualitative analysis; memes; representation; censorship},
   language = {eng},
   issn = {2543-7844},
   journal = {Półrocznik Językoznawczy Tertium},
   title = {Censorship Crisis : Analysis of Memes on Twitter and Their Reception},
   url = {https://journal.tertium.edu.pl/JaK/article/view/243},
   volume = {8},
   year = {2023}
}

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ID  - 2342198
AU  - Hallová, Jana
PY  - 2023
TI  - Censorship Crisis : Analysis of Memes on Twitter and Their Reception
JF  - Półrocznik Językoznawczy Tertium
VL  - 8
IS  - 1
SP  - 125-151
EP  - 125-151
PB  - Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium"
SN  - 25437844
KW  - multimodal analysis
KW  - social media
KW  - quantitative analysis
KW  - qualitative analysis
KW  - memes
KW  - representation
KW  - censorship
UR  - https://journal.tertium.edu.pl/JaK/article/view/243
N2  - The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and the representation tactics behind them, using elements of multimodal analysis and critical discourse analysis. Subsequently, the study looks at the reception of these posts via comparative content analysis with custom classification to determine how successful the tactics behind these posts are and whether there is any evidence observable in the reception regarding censorship on Twitter after its purchase by Elon Musk. The comparative study comes in a form of quantitative analysis of the first 150 responses to each of the two posts. The study does not only demonstrate instances of attempts at diminishing the distance which the inherent power of a celebrity personage on social media creates, but also how successful these attempts are and whether they manage to distract the audience from the personage in question and their power over them.
ER  -

HALLOVÁ, Jana. Censorship Crisis : Analysis of Memes on Twitter and Their Reception. \textit{Półrocznik Językoznawczy Tertium}. Kraków: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej ''Tertium'', 2023, roč.~8, č.~1, s.~125-151. ISSN~2543-7844. Dostupné z: https://dx.doi.org/10.7592/Tertium.2023.8.1.243.

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