From the attention to the recall: looking behind online
consumer response

J 2022

From the attention to the recall: looking behind online consumer response

KRAJINA, Anida

Základní údaje

Originální název

From the attention to the recall: looking behind online consumer response

Autoři

KRAJINA, Anida

Vydání

BEHAVIOUR & INFORMATION TECHNOLOGY, ABINGDON, TAYLOR & FRANCIS LTD, 2022, 0144-929X

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50100 5.1 Psychology and cognitive sciences

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 3.700

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/22:00134830

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

Attention; recall; online consumer response; online content preference

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 30. 10. 2025 13:26, Mgr. Alžběta Karolyiová

Anotace

V originále

Purpose The purpose of this paper is to find how generation cohorts Y and Z process online content and to make a parallel between attention and recall in online consumer response framework. It also uncovers differences between two generations and offers valuable insights for managers. Design/methodology/approach Eye-tracking was combined with in-depth qualitative interviews to uncover values behind the attention and indicators of recall. The eye-tracking study was conducted in a behavioural lab on a simulated website, followed by interviews recording. Findings Despite similar attentional patterns, the two cohorts have different values that the content needs to satisfy to be preferred and remembered. The laddering provided a look into these values and deeper understanding of biometrical measures. Research limitations/implications The study is limited to laboratory settings and small sample size. Practical implications The results can inform decision-makers on how to optimise the digital content and increase content recall for the target age groups within cohorts Y and Z. Originality/value This is the first study that combines eye-tracking and laddering interviews in interpreting path from attention to the recall of online content.

Citovat

KRAJINA, Anida. From the attention to the recall: looking behind online consumer response. BEHAVIOUR & INFORMATION TECHNOLOGY. ABINGDON: TAYLOR & FRANCIS LTD, 2022, roč. 41, č. 16, s. 3399-3414. ISSN 0144-929X. Dostupné z: https://doi.org/10.1080/0144929X.2021.1988146.

@article{2421997,
   author = {Krajina, Anida},
   article_location = {ABINGDON},
   article_number = {16},
   doi = {https://doi.org/10.1080/0144929X.2021.1988146},
   keywords = {Attention; recall; online consumer response; online content preference},
   language = {eng},
   issn = {0144-929X},
   journal = {BEHAVIOUR & INFORMATION TECHNOLOGY},
   title = {From the attention to the recall: looking behind online consumer response},
   url = {https://www.tandfonline.com/doi/full/10.1080/0144929X.2021.1988146?scroll=top&needAccess=true},
   volume = {41},
   year = {2022}
}

TY  - JOUR
ID  - 2421997
AU  - Krajina, Anida
PY  - 2022
TI  - From the attention to the recall: looking behind online consumer response
JF  - BEHAVIOUR & INFORMATION TECHNOLOGY
VL  - 41
IS  - 16
SP  - 3399-3414
EP  - 3399-3414
PB  - TAYLOR & FRANCIS LTD
SN  - 0144929X
KW  - Attention
KW  - recall
KW  - online consumer response
KW  - online content preference
UR  - https://www.tandfonline.com/doi/full/10.1080/0144929X.2021.1988146?scroll=top&needAccess=true
N2  - Purpose The purpose of this paper is to find how generation cohorts Y and Z process online content and to make a parallel between attention and recall in online consumer response framework. It also uncovers differences between two generations and offers valuable insights for managers. Design/methodology/approach Eye-tracking was combined with in-depth qualitative interviews to uncover values behind the attention and indicators of recall. The eye-tracking study was conducted in a behavioural lab on a simulated website, followed by interviews recording. Findings Despite similar attentional patterns, the two cohorts have different values that the content needs to satisfy to be preferred and remembered. The laddering provided a look into these values and deeper understanding of biometrical measures. Research limitations/implications The study is limited to laboratory settings and small sample size. Practical implications The results can inform decision-makers on how to optimise the digital content and increase content recall for the target age groups within cohorts Y and Z. Originality/value This is the first study that combines eye-tracking and laddering interviews in interpreting path from attention to the recall of online content.
ER  -

KRAJINA, Anida. From the attention to the recall: looking behind online consumer response. \textit{BEHAVIOUR \&{}amp; INFORMATION TECHNOLOGY}. ABINGDON: TAYLOR \&{}amp; FRANCIS LTD, 2022, roč.~41, č.~16, s.~3399-3414. ISSN~0144-929X. Dostupné z: https://doi.org/10.1080/0144929X.2021.1988146.

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