k 2025

Between Dignity and Commodification: The Economic Exploitation of Personality Rights in German, Austrian, Swiss, and Czech Law

KOUKAL, Pavel

Základní údaje

Originální název

Between Dignity and Commodification: The Economic Exploitation of Personality Rights in German, Austrian, Swiss, and Czech Law

Název anglicky

Between Dignity and Commodification: The Economic Exploitation of Personality Rights in German, Austrian, Swiss, and Czech Law

Vydání

The Legal Distinction between Persons & Things: Changing Perspectives, 2025

Další údaje

Jazyk

čeština

Typ výsledku

Prezentace na konferencích

Obor

50501 Law

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Označené pro přenos do RIV

Ne

Organizační jednotka

Právnická fakulta

Klíčová slova anglicky

personality rights; commodification; post-mortem protection; comparative law; international private law

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 9. 3. 2026 15:47, Mgr. Petra Georgala

Anotace

V originále

The presentation explores the commercialization of personality rights in selected European jurisdictions, focusing on the shift from an idealistic to a dualistic understanding of human dignity and economic value. It examines the legal framework governing the consent and transferability of personality rights, including post-mortem protection, inheritance, licensing, and the duration of protection. Special attention is devoted to emerging challenges such as AI-driven exploitation of persona and the commodification of image, likeness, and voice after death. A comparative analysis of German, Austrian, Swiss, and Czech law highlights diverging approaches to recognizing and regulating economic aspects of personality rights. The presentation further considers international private law issues in cross-border disputes, both contractual and non-contractual, and discusses whether EU-level intervention is desirable. The conclusion reflects on possible legislative reforms to balance human dignity with commercial exploitation.

Anglicky

The presentation explores the commercialization of personality rights in selected European jurisdictions, focusing on the shift from an idealistic to a dualistic understanding of human dignity and economic value. It examines the legal framework governing the consent and transferability of personality rights, including post-mortem protection, inheritance, licensing, and the duration of protection. Special attention is devoted to emerging challenges such as AI-driven exploitation of persona and the commodification of image, likeness, and voice after death. A comparative analysis of German, Austrian, Swiss, and Czech law highlights diverging approaches to recognizing and regulating economic aspects of personality rights. The presentation further considers international private law issues in cross-border disputes, both contractual and non-contractual, and discusses whether EU-level intervention is desirable. The conclusion reflects on possible legislative reforms to balance human dignity with commercial exploitation.

Návaznosti

MUNI/A/1580/2024, interní kód MU
Název: Rozvoj a podpora vědecko-výzkumných aktivit občanskoprávní sekce doktorského studijního programu “Soukromé právo a civilní právo procesní” I
Investor: Masarykova univerzita, Rozvoj a podpora vědecko-výzkumných aktivit občanskoprávní sekce doktorského studijního programu “Soukromé právo a civilní právo procesní” I