2025
Lost in the hospital: How (not) to design wayfinding for better CX
ZBIEJCZUK SUCHÁ, Ladislava a Michaela HOLUBEC BIRTUSOVÁZákladní údaje
Originální název
Lost in the hospital: How (not) to design wayfinding for better CX
Autoři
ZBIEJCZUK SUCHÁ, Ladislava a Michaela HOLUBEC BIRTUSOVÁ
Vydání
Webexpo Conference, 2025
Další údaje
Jazyk
angličtina
Typ výsledku
Prezentace na konferencích
Stát vydavatele
Česká republika
Odkazy
Označené pro přenos do RIV
Ne
Organizační jednotka
Filozofická fakulta
Klíčová slova anglicky
wayfinding; user experinece; hospitals
Změněno: 7. 10. 2025 08:32, PhDr. Ladislava Zbiejczuk Suchá, Ph.D.
Anotace
V originále
Imagine you’re dealing with a serious health issue, feeling stressed and anxious, and on top of that, you find yourself lost in a hospital where the signs are more confusing than helpful. Unfortunately, this isn’t just a hypothetical scenario — almost half of patients face similar challenges in Czech hospitals. In this talk, Ladislava and Michaela will walk you through the results of hospital walkthroughs, eye-tracking studies, and virtual reality testing to uncover why people get lost in hospitals and how it critically impacts their overall customer experience (CX). They will share practical insights into effectively connecting digital and physical navigation, demonstrating how clear, intuitive, and user-centred design not only enhances orientation but significantly transforms their entire patient journey. Join them to learn why effective wayfinding goes beyond reaching a desired destination — it’s fundamentally about empathy towards people.
Návaznosti
| TQ01000352, projekt VaV |
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