Scroll, laugh, learn : Political memes as catalysts for active
information-seeking

J 2025

Scroll, laugh, learn : Political memes as catalysts for active information-seeking

PAULENOVÁ, Martina a Alena KLUKNAVSKÁ

Základní údaje

Originální název

Scroll, laugh, learn : Political memes as catalysts for active information-seeking

Autoři

PAULENOVÁ, Martina a Alena KLUKNAVSKÁ

Vydání

POPULAR COMMUNICATION, Abingdon, Routledge Journals, Taylor & Francis, 2025, 1540-5702

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50802 Media and socio-cultural communication

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 1.800 v roce 2024

Organizační jednotka

Fakulta sociálních studií

DOI

https://doi.org/10.1080/15405702.2025.2571785

UT WoS

001592631600001

EID Scopus

2-s2.0-105018838876

Klíčová slova anglicky

Memes; news consumption; political memes; political communication; information seeking; social media

Štítky

14231015, EV_FSS25, online first

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 6. 11. 2025 13:17, Mgr. Blanka Farkašová

Anotace

V originále

Political memes have become a significant form of political communication. Often created and shared as satirical commentaries on current events, they influence how users engage with news and information on social media. As digital environments see a rise in passive ways of news consumption, understanding how memes may trigger engagement with political issues becomes crucial. This study investigates how political memes prompt active information-seeking behavior. Using thematic analysis of 33 interviews with Czech social media users, we examine three key stages of the process - attention to specific memes, triggers for seeking additional information, and motivations for further circulation. Our findings suggest prior political knowledge plays a key role in social media users' decision to seek additional information about the meme. However, social cues, people's prior attitudes and specific emotional and cognitive responses serve as important perceptual filters for both information-seeking behavior and further spread of memes.

Návaznosti

MUNI/A/1585/2023, interní kód MU

Název: Současné problémy výzkumu médií a jejich publik IV

Investor: Masarykova univerzita, Současné problémy výzkumu médií a jejich publik IV

MUNI/A/1661/2024, interní kód MU

Název: Současné problémy výzkumu médií a jejich publik V

Investor: Masarykova univerzita, Současné problémy výzkumu médií a jejich publik V

Citovat

PAULENOVÁ, Martina a Alena KLUKNAVSKÁ. Scroll, laugh, learn : Political memes as catalysts for active information-seeking. POPULAR COMMUNICATION. Abingdon: Routledge Journals, Taylor & Francis, 2025, s. 1-20. ISSN 1540-5702. Dostupné z: https://doi.org/10.1080/15405702.2025.2571785.

@article{2531039,
   author = {Paulenová, Martina and Kluknavská, Alena},
   article_location = {Abingdon},
   doi = {https://doi.org/10.1080/15405702.2025.2571785},
   keywords = {Memes; news consumption; political memes; political communication; information seeking; social media},
   language = {eng},
   issn = {1540-5702},
   journal = {POPULAR COMMUNICATION},
   title = {Scroll, laugh, learn : Political memes as catalysts for active information-seeking},
   url = {https://www.tandfonline.com/doi/full/10.1080/15405702.2025.2571785},
   year = {2025}
}

TY  - JOUR
ID  - 2531039
AU  - Paulenová, Martina - Kluknavská, Alena
PY  - 2025
TI  - Scroll, laugh, learn : Political memes as catalysts for active information-seeking
JF  - POPULAR COMMUNICATION
SP  - 1-20
EP  - 1-20
PB  - Routledge Journals, Taylor & Francis
SN  - 15405702
KW  - Memes
KW  - news consumption
KW  - political memes
KW  - political communication
KW  - information seeking
KW  - social media
UR  - https://www.tandfonline.com/doi/full/10.1080/15405702.2025.2571785
N2  - Political memes have become a significant form of political communication. Often created and shared as satirical commentaries on current events, they influence how users engage with news and information on social media. As digital environments see a rise in passive ways of news consumption, understanding how memes may trigger engagement with political issues becomes crucial. This study investigates how political memes prompt active information-seeking behavior. Using thematic analysis of 33 interviews with Czech social media users, we examine three key stages of the process - attention to specific memes, triggers for seeking additional information, and motivations for further circulation. Our findings suggest prior political knowledge plays a key role in social media users' decision to seek additional information about the meme. However, social cues, people's prior attitudes and specific emotional and cognitive responses serve as important perceptual filters for both information-seeking behavior and further spread of memes.
ER  -

PAULENOVÁ, Martina a Alena KLUKNAVSKÁ. Scroll, laugh, learn : Political memes as catalysts for active information-seeking. \textit{POPULAR COMMUNICATION}. Abingdon: Routledge Journals, Taylor \&{} Francis, 2025, s.~1-20. ISSN~1540-5702. Dostupné z: https://doi.org/10.1080/15405702.2025.2571785.

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