A Conceptual Metaphor Approach to China’s Cultural Diplomacy :
A Case Study of Bilingual Exhibition Overviews from the
National Museum of China

J 2025

A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China

WEI, Jiayi; Wei-lun LU a Jianhua CHEN

Základní údaje

Originální název

A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China

Autoři

WEI, Jiayi; Wei-lun LU a Jianhua CHEN

Vydání

STUDIA ORIENTALIA SLOVACA, 2025, 1336-3786

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

60203 Linguistics

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14210/25:00143214

Organizační jednotka

Filozofická fakulta

EID Scopus

2-s2.0-105011515721

Klíčová slova anglicky

conceptual metaphor; promotional discourse; exhibition overview; National Museum of China; MIPVU

Štítky

rivok

Příznaky

Recenzováno

Změněno: 9. 2. 2026 11:09, Mgr. Ester Gaja Pučálková, Ph.D.

Anotace

V originále

This study applies a Conceptual Metaphor Theory approach to a prominent linguistic aspect of the cultural diplomacy of China—the metaphors used in bilingual (Chinese-English) exhibition overviews from the National Museum of China. Using Conceptual Metaphor Theory and Metaphor Identification Procedure, we identify and analyze the conceptual metaphors prevalent in these overviews, posted on the museum’s official website between 2020 to 2024. We focus in particular on the most frequently occurring metaphors, including BODY, WAR, BUILDING, and JOURNEY metaphors. By scrutinizing both the Chinese and English versions of the texts, we observe that the English translations adopt strategies such as retaining, omitting, and substituting metaphors present in the original Chinese overviews so as to appropriately convey the metaphors to an English-speaking audience. The study reveals how these translations subtly attempt to preserve the essence of Chinese cultural metaphors and convey similar cognitive effects to an international audience. We discuss the challenges and successes in this translation process, such as the creative rendering of culturally specific metaphors and the impact on cross-cultural understanding. The findings offer insights into the role of language, especially cultural metaphors, in China’s cultural diplomacy and in the promotion of Chinese culture on the international stage. The research aims to deepen our understanding of how conceptual metaphors are adapted for intercultural communication, thereby shedding light on the global outreach of Chinese museums and China’s efforts in communicating its cultural specificity.

Citovat

WEI, Jiayi; Wei-lun LU a Jianhua CHEN. A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China. STUDIA ORIENTALIA SLOVACA. 2025, roč. 24, č. 1, s. 25-58. ISSN 1336-3786.

@article{2545478,
   author = {Wei, Jiayi and Lu, Weiandlun and Chen, Jianhua},
   article_number = {1},
   keywords = {conceptual metaphor; promotional discourse; exhibition overview; National Museum of China; MIPVU},
   language = {eng},
   issn = {1336-3786},
   journal = {STUDIA ORIENTALIA SLOVACA},
   title = {A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China},
   url = {https://fphil.uniba.sk/fileadmin/fif/katedry_pracoviska/kvas/SOS_24_1/SOS_24_1.pdf},
   volume = {24},
   year = {2025}
}

TY  - JOUR
ID  - 2545478
AU  - Wei, Jiayi - Lu, Wei-lun - Chen, Jianhua
PY  - 2025
TI  - A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China
JF  - STUDIA ORIENTALIA SLOVACA
VL  - 24
IS  - 1
SP  - 25-58
EP  - 25-58
SN  - 13363786
KW  - conceptual metaphor
KW  - promotional discourse
KW  - exhibition overview
KW  - National Museum of China
KW  - MIPVU
UR  - https://fphil.uniba.sk/fileadmin/fif/katedry_pracoviska/kvas/SOS_24_1/SOS_24_1.pdf
N2  - This study applies a Conceptual Metaphor Theory approach to a prominent linguistic aspect of the cultural diplomacy of China—the metaphors used in bilingual (Chinese-English) exhibition overviews from the National Museum of China. Using Conceptual Metaphor Theory and Metaphor Identification Procedure, we identify and analyze the conceptual metaphors prevalent in these overviews, posted on the museum’s official website between 2020 to 2024. We focus in particular on the most frequently occurring metaphors, including BODY, WAR, BUILDING, and JOURNEY metaphors. By scrutinizing both the Chinese and English versions of the texts, we observe that the English translations adopt strategies such as retaining, omitting, and substituting metaphors present in the original Chinese overviews so as to appropriately convey the metaphors to an English-speaking audience. The study reveals how these translations subtly attempt to preserve the essence of Chinese cultural metaphors and convey similar cognitive effects to an international audience. We discuss the challenges and successes in this translation process, such as the creative rendering of culturally specific metaphors and the impact on cross-cultural understanding. The findings offer insights into the role of language, especially cultural metaphors, in China’s cultural diplomacy and in the promotion of Chinese culture on the international stage. The research aims to deepen our understanding of how conceptual metaphors are adapted for intercultural communication, thereby shedding light on the global outreach of Chinese museums and China’s efforts in communicating its cultural specificity.
ER  -

WEI, Jiayi; Wei-lun LU a Jianhua CHEN. A Conceptual Metaphor Approach to China’s Cultural Diplomacy : A Case Study of Bilingual Exhibition Overviews from the National Museum of China. \textit{STUDIA ORIENTALIA SLOVACA}. 2025, roč.~24, č.~1, s.~25-58. ISSN~1336-3786.

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