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@article{612444,
author = {Rambousek, Jiří},
article_location = {Brno},
article_number = {1},
keywords = {signboards; public notices; infromative texts; situational context},
language = {eng},
issn = {1211-1791},
journal = {Brno Studies in English},
title = {On English Signboards},
volume = {30},
year = {2004}
}
TY - JOUR
ID - 612444
AU - Rambousek, Jiří
PY - 2004
TI - On English Signboards
JF - Brno Studies in English
VL - 30
IS - 1
SP - 77-88
EP - 77-88
PB - Masarykova univerzita
SN - 12111791
KW - signboards
KW - public notices
KW - infromative texts
KW - situational context
N2 - The article deals with public signboards and notices in English. Unlike other short-text types, they usually stand alone, depending on extra-linguistic (situational) context.. The article is based on a corpus of 283 signboards (380 propositions) collecte din the U. S. in 2001. Their semantic structure is described: they consist of seven sections, though not all of them are always present; the article gives their frequency of occurrence and the most common formulations. The analysis of the wordings and grammatical constructions used in the cores of the messages shows prevalence of imperative constructions (26 %) and the formula No + noun/ing (15.8 %). The frequencies of other constructions (elipted and nominal clauses) are then compared with those established in newspaper headlines. Finally, the dependence on situational context, the use of graphic elements, and punctuation are discussed. Punctuation is missing in most signboards, being often replaced by means of typography.
ER -
RAMBOUSEK, Jiří. On English Signboards. \textit{Brno Studies in English}. Brno: Masarykova univerzita, 2004, roč.~30, č.~1, s.~77-88. ISSN~1211-1791.
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