Marketing across cultures

Přehled o publikaci

2005

USUNIER, Jean-Claude a Julie Anne LEE

USUNIER, Jean-Claude a Julie Anne LEE

4th ed. Harlow, xx, 573, 2005

Prentice-Hall

0273685295

USUNIER, Jean-Claude a Julie Anne LEE. Marketing across cultures. 4th ed. Harlow: Prentice-Hall, 2005, xx, 573. ISBN 0273685295.

USUNIER, Jean-Claude a Julie Anne LEE. \textit{Marketing across cultures}. 4th ed. Harlow: Prentice-Hall, 2005, xx, 573. ISBN~0273685295.