| FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva a Bohumil FRANTÁL. Regions, Localitites and Landscapes in New Europe. Brno: Institute of Geonics AS CR, v.v.i., 2007, s. 17-20. ISBN 978-80-86407-24-1. |
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@inproceedings{725130,
author = {Frantál, Bohumil and Kallabová, Eva and Frantál, Bohumil},
address = {Brno},
booktitle = {Regions, Localitites and Landscapes in New Europe.},
keywords = {place identity; image; place branding},
location = {Brno},
isbn = {978-80-86407-24-1},
pages = {17-20},
publisher = {Institute of Geonics AS CR, v.v.i.},
title = {Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).},
year = {2007}
}
TY - JOUR
ID - 725130
AU - Frantál, Bohumil - Kallabová, Eva - Frantál, Bohumil
PY - 2007
TI - Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).
PB - Institute of Geonics AS CR, v.v.i.
CY - Brno
SN - 9788086407241
KW - place identity
KW - image
KW - place branding
ER -
FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva a Bohumil FRANTÁL. \textit{Regions, Localitites and Landscapes in New Europe.}. Brno: Institute of Geonics AS CR, v.v.i., 2007, s.~17-20. ISBN~978-80-86407-24-1.
|
