2008
Quality press and (or) economic success? Professional attitudes of Czech editors to the commercialization of press.
VOLEK, JaromírZákladní údaje
Originální název
Quality press and (or) economic success? Professional attitudes of Czech editors to the commercialization of press.
Název česky
Seriózní tisk a (nebo) eonomický úspěch: profesní postoje editorů českých deníků k procesu komenrcionalizace
Název anglicky
Quality press and (or) economic success? Professional attitudes of Czech editors to the commercialization of press.
Autoři
VOLEK, Jaromír
Vydání
International Media and Communication Conference: 1st Polish - Czech and Slovak Forum on Political and Communication Sciences.University of Wroclaw, Poland. 2008
Další údaje
Jazyk
čeština
Typ výsledku
Prezentace na konferencích
Obor
50000 5. Social Sciences
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Označené pro přenos do RIV
Ne
Organizační jednotka
Fakulta sociálních studií
Klíčová slova anglicky
quality press, editors, tabloids, research
Příznaky
Mezinárodní význam
Změněno: 31. 3. 2011 22:02, PhDr. Jaromír Volek, Ph.D.
Anotace
V originále
Czech newspaper editors still face a persistent dilemma after the transformation of the Czech media system at the end of the last century. While they have professional aspirations to offer society quality public service, they are confronted with a significantly accelerated process of commercialization in the entire media sector. Today Czech editors are forced to balance these two requirements, to make a good compromise. Coping with this process is not easy for many of them. The presented paper is based upon the research project - Czech newspaper editors which was undertaken between June-August 2007. The main objective of this study was to show how Czech newspapers changed their editorial strategy after the collapse of the former media system in the 1990s and to what extent they have adapted to the pressure of economic rationalization and the commercialization of the media sector. The second objective was to describe criteria that editors instinctively use to evaluate what readers want to consume.
Návaznosti
| GA403/02/0136, projekt VaV |
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