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@inbook{780411, author = {Saxonberg, Steven and Kania, Magdalena}, address = {Poznan}, booktitle = {Nationalisms Across the Globe: An Overview of Nationalisms in State-Endowed and Stateless Nations}, keywords = {nationalism identity advertising Sweden Poland}, language = {eng}, location = {Poznan}, isbn = {83-87653-46-2}, pages = {61-81}, publisher = {Instytut Slawistyki PAN}, title = {Globalization or Glocalization? A comparison of advertising in Poland and Sweden}, year = {2005} }
TY - CHAP ID - 780411 AU - Saxonberg, Steven - Kania, Magdalena PY - 2005 TI - Globalization or Glocalization? A comparison of advertising in Poland and Sweden VL - xxx PB - Instytut Slawistyki PAN CY - Poznan SN - 8387653462 KW - nationalism identity advertising Sweden Poland N2 - This article compares comparison of advertising in Poland and Sweden from the perspective of globalization and glocalization ER -
SAXONBERG, Steven. Globalization or Glocalization? A comparison of advertising in Poland and Sweden. In KANIA, Magdalena. \textit{Nationalisms Across the Globe: An Overview of Nationalisms in State-Endowed and Stateless Nations}. Poznan: Instytut Slawistyki PAN, 2005, p.~61-81. xxx. ISBN~83-87653-46-2.
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