ONDREJOVÁ, Dana. Evropské výzvy pro českou regulaci tzv. product placement (European Appeals for Czech Regulation of Product Placement). In ONDREJOVÁ, Dana. Dny práva. Brno: Právnická fakulta Masarykovy univerzity, 2009, 14 pp. ISBN 978-80-210-4733-4.
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Basic information
Original name Evropské výzvy pro českou regulaci tzv. product placement
Name in Czech Evropské výzvy pro českou regulaci tzv. product placement
Name (in English) European Appeals for Czech Regulation of Product Placement
Authors ONDREJOVÁ, Dana (203 Czech Republic, guarantor).
Edition Brno, Dny práva, 14 pp. 2009.
Publisher Právnická fakulta Masarykovy univerzity
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50500 5.5 Law
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14220/09:00034459
Organization unit Faculty of Law
ISBN 978-80-210-4733-4
Keywords in English product; placement; advertising; regulation; european;
Tags Advertising, european, placement, product, regulation
Changed by Changed by: doc. JUDr. Dana Ondrejová, Ph.D., učo 42395. Changed: 24/3/2009 15:24.
Abstract
Příspěvek pojednává o regulaci tzv. skryté reklamy v českém a evropském právu a o tom, jak by český zákonodárce mohl být inspirován evropskou úpravou.
Abstract (in English)
This contribution deals with the actual regulation of product placement in European Law and Czech Law and how can the Czech Law be inspirated by the European regulation.
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