TOMÁŠKOVÁ, Eva, Vladimír CHALUPSKÝ, Lucie KAŇOVSKÁ a Iveta ŠIMBEROVÁ. Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic. In Marketing landscapes: A pause for thought. Brighton: University of Brighton, 2008, 4 s. ISBN 978-1-905593-42-2. |
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@inproceedings{816557, author = {Tomášková, Eva and Chalupský, Vladimír and Kaňovská, Lucie and Šimberová, Iveta}, address = {Brighton}, booktitle = {Marketing landscapes: A pause for thought}, keywords = {Market orientation; market orientation and business performance relationship; Czech Republic; mechanical engineering industry}, language = {eng}, location = {Brighton}, isbn = {978-1-905593-42-2}, publisher = {University of Brighton}, title = {Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic}, year = {2008} }
TY - JOUR ID - 816557 AU - Tomášková, Eva - Chalupský, Vladimír - Kaňovská, Lucie - Šimberová, Iveta PY - 2008 TI - Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic PB - University of Brighton CY - Brighton SN - 9781905593422 KW - Market orientation KW - market orientation and business performance relationship KW - Czech Republic KW - mechanical engineering industry N2 - Market orientation is in the centre of research of scholars and practitioners for almost two decades. This was the first attempt made in systematical analyses of market orientation in our conditions in general and in engineering industry in particular. The author have used original methodology of market orientation analysis. The research has demonstrated the positive correlation between market orientation and business performance in power engineering industry in the Czech Republic. ER -
TOMÁŠKOVÁ, Eva, Vladimír CHALUPSKÝ, Lucie KAŇOVSKÁ a Iveta ŠIMBEROVÁ. Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic. In \textit{Marketing landscapes: A pause for thought}. Brighton: University of Brighton, 2008, 4 s. ISBN~978-1-905593-42-2.
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