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@article{831636,
author = {Tomášková, Eva},
article_location = {Kaunas},
article_number = {14},
keywords = {market orientation; internal barriers; firm culture; management},
language = {eng},
issn = {1822-6515},
journal = {Economics and Management},
title = {Internal Barriers of Application Market Orientation},
volume = {14},
year = {2009}
}
TY - JOUR
ID - 831636
AU - Tomášková, Eva
PY - 2009
TI - Internal Barriers of Application Market Orientation
JF - Economics and Management
VL - 14
IS - 14
SP - 535-541
EP - 535-541
PB - Kaunas University of Technology
SN - 18226515
KW - market orientation
KW - internal barriers
KW - firm culture
KW - management
N2 - The paper is focused on the determination of internal market orientation barriers. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application market orientation. These barriers are divided in three elements along to managers influence in internal, branch and external environment. A lot of barriers are connected with internal environment. The objective of the paper is to summarise and analyse internal barriers of market orientation. The first results from the analysis show that important internal barriers are attitude of top management and knowledge and skills of top management. Firm culture is the next one of the most often mentioned element connected with internal barriers of market orientation. Plan is to verify these barriers in recent research project Research on implementation on market orientation in Hi-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. Internal Barriers of Application Market Orientation. \textit{Economics and Management}. Kaunas: Kaunas University of Technology, 2009, roč.~14, č.~14, s.~535-541, 6 s. ISSN~1822-6515.
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