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@inbook{849879, author = {Matušková, Anna and Eibl, Otto and Braun, Alexander}, address = {Oxon, New York}, booktitle = {Global Political Marketing}, keywords = {Comparative Marketing Model; Elections; Marketing; Campaign; Czech Republic}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Oxon, New York}, isbn = {0-415-42722-3}, pages = {157-174}, publisher = {Routledge}, title = {The Czech case: a marketing-oriented party on the rise?}, year = {2009} }
TY - CHAP ID - 849879 AU - Matušková, Anna - Eibl, Otto - Braun, Alexander PY - 2009 TI - The Czech case: a marketing-oriented party on the rise? VL - Neuveden PB - Routledge CY - Oxon, New York SN - 0415427223 KW - Comparative Marketing Model KW - Elections KW - Marketing KW - Campaign KW - Czech Republic N2 - The chapter aims to apply the Comparative Marketing Model (CMM) to the Czech political system. The main focus is on the 2006 Parliamentary General Elections and the authors take a closer look at the case study of the campaign of the Social Democratic party (ČSSD) as an example of the countrys first real case of party behavior that could be described as Market-Oriented Party (MOP). ER -
MATUŠKOVÁ, Anna, Otto EIBL and Alexander BRAUN. The Czech case: a marketing-oriented party on the rise? In \textit{Global Political Marketing}. Oxon, New York: Routledge, 2009, p.~157-174, 19 pp. ISBN~0-415-42722-3.
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