| ŠKARABELOVÁ, Simona. Initiating and maintaining of relationships - instruments used. In Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s. 207-226, 19 s. sv. 1. ISBN 978-83-7246-443-9. |
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@inbook{865228,
author = {Škarabelová, Simona},
address = {Katowice},
booktitle = {Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison},
keywords = {Relationship marketing towns local authorities},
language = {eng},
location = {Katowice},
isbn = {978-83-7246-443-9},
pages = {207-226},
publisher = {The Karol Adamiecki University of Economics in Katowice},
title = {Initiating and maintaining of relationships - instruments used},
year = {2009}
}
TY - CHAP
ID - 865228
AU - Škarabelová, Simona
PY - 2009
TI - Initiating and maintaining of relationships - instruments used
VL - sv. 1
PB - The Karol Adamiecki University of Economics in Katowice
CY - Katowice
SN - 9788372464439
KW - Relationship marketing towns local authorities
N2 - The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. The chapter consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of Initiation and maintenance of relationships, tools used for establishing and maintaining relationships with particular types of subjects.
ER -
ŠKARABELOVÁ, Simona. Initiating and maintaining of relationships - instruments used. In \textit{Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison}. Katowice: The Karol Adamiecki University of Economics in Katowice, 2009, s.~207-226, 19 s. sv. 1. ISBN~978-83-7246-443-9.
|
