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@inproceedings{874127,
author = {Tomášková, Eva},
address = {Brno},
booktitle = {Days of Law},
edition = {1},
keywords = {Market orientation; Business performance; Hi-tech firms; Customer orientation; Employee orientation; Czech Republic},
language = {cze},
location = {Brno},
isbn = {978-80-210-4990-1},
publisher = {Právnická fakulta MU},
title = {Market Orientation as an Instrument for Increasing of Competitiveness},
year = {2009}
}
TY - JOUR
ID - 874127
AU - Tomášková, Eva
PY - 2009
TI - Market Orientation as an Instrument for Increasing of Competitiveness
PB - Právnická fakulta MU
CY - Brno
SN - 9788021049901
KW - Market orientation
KW - Business performance
KW - Hi-tech firms
KW - Customer orientation
KW - Employee orientation
KW - Czech Republic
N2 - This paper is focused on market orientation as a one instrument for increasing of competitive advantage for companies. The objective of the paper is to investigate relationship among market orientation, customer orientation, employee orientation and business performance at hi-tech firms in the Czech Republic. The paper involves results of "Research on implementation on market orientation in Hi-tech firms" supported by Grand Agency of the Czech Republic (GA402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. Market Orientation as an Instrument for Increasing of Competitiveness. In \textit{Days of Law}. 1. vyd. Brno: Právnická fakulta MU, 2009, 11 s. ISBN~978-80-210-4990-1.
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