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@inproceedings{875489, author = {Antlová, Klára and Popelínský, Lubomír}, address = {Portugalsko}, booktitle = {IADIS International Conference on ICT, Society and Human Beings 20098}, keywords = {Web presentation; small and medium enterprises; ICT competencies; internet marketing; long term growth; data mining}, language = {eng}, location = {Portugalsko}, isbn = {978-972-8924-82-9}, publisher = {IADIS – International Association for Development of the Information Society}, title = {Web competencies in SME}, year = {2009} }
TY - JOUR ID - 875489 AU - Antlová, Klára - Popelínský, Lubomír PY - 2009 TI - Web competencies in SME PB - IADIS – International Association for Development of the Information Society CY - Portugalsko SN - 9789728924829 KW - Web presentation KW - small and medium enterprises KW - ICT competencies KW - internet marketing KW - long term growth KW - data mining N2 - The main goal of this study was to find rules that describe a correspondence between a web presentation, ICT competence and long-term growth. We bring evidence that a long-term growth can be predicted from the web presentation with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and internet marketing strategy. ER -
ANTLOVÁ, Klára a Lubomír POPELÍNSKÝ. Web competencies in SME. In \textit{IADIS International Conference on ICT, Society and Human Beings 20098}. Portugalsko: IADIS – International Association for Development of the Information Society, 2009, 4 s. ISBN~978-972-8924-82-9.
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