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@inproceedings{875496,
author = {Antlová, Klára and Gregorovič, Tomáš and Tandler, Jindřich and Popelínský, Lubomír},
address = {Portugalsko},
booktitle = {Proceedings of Conference on ENTERprise Information Systems CENTERIS 2009},
keywords = {Web presentation; small and medium enterprises; ICT competencies; internet marketing; long term growth; data mining},
language = {eng},
location = {Portugalsko},
isbn = {978-972-669-929-3},
publisher = {University of Trás-os-Montes e Alto Douro},
title = {Web and ICT Competencies in different types of SME},
year = {2009}
}
TY - JOUR
ID - 875496
AU - Antlová, Klára - Gregorovič, Tomáš - Tandler, Jindřich - Popelínský, Lubomír
PY - 2009
TI - Web and ICT Competencies in different types of SME
PB - University of Trás-os-Montes e Alto Douro
CY - Portugalsko
SN - 9789726699293
KW - Web presentation
KW - small and medium enterprises
KW - ICT competencies
KW - internet marketing
KW - long term growth
KW - data mining
N2 - In this paper we investigate the correspondence between information and communication technology (ICT) competencies, web presentation and the type of their business area. We explore what are the most important criteria of web presentation in successful growing small and medium enterprises (SMEs) according their business area (some company are service oriented and the others are producers). This view brings some interesting results. We have evidence that a long-term growth can be predicted from the web presentation and types of industry or services with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and to find a proper internet marketing strategy.
ER -
ANTLOVÁ, Klára, Tomáš GREGOROVIČ, Jindřich TANDLER a Lubomír POPELÍNSKÝ. Web and ICT Competencies in different types of SME. In \textit{Proceedings of Conference on ENTERprise Information Systems CENTERIS 2009}. Portugalsko: University of Trás-os-Montes e Alto Douro, 2009, 7 s. ISBN~978-972-669-929-3.
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