Experience of cooperation between stakeholders when building
destination management

D 2010

Experience of cooperation between stakeholders when building destination management

HOLEŠINSKÁ, Andrea

Základní údaje

Originální název

Experience of cooperation between stakeholders when building destination management

Název česky

Zkušenosti se spoluprací mezi aktéry cestovního ruchu při zakládání destinačního managementu

Autoři

HOLEŠINSKÁ, Andrea

Vydání

Arnhem, Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing, od s. 9-19, 11 s. 2010

Nakladatel

ATLAS

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Portugalsko

Utajení

není předmětem státního či obchodního tajemství

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/10:00044862

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-90-75775-48-8

Klíčová slova česky

destinační management; spolupráce; organizace cestovního ruchu; překážky spolupráce;

Klíčová slova anglicky

Destination management; cooperation; tourism organisations; obstacles of cooperation

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 12. 6. 2012 23:07, Ing. Bc. Andrea Holešinská, Ph.D.

Anotace

V originále

The aim of this paper is to describe the current situation in the Czech Republic in the field of destination management. Moreover, the report is supported by a research that has been designed as a case study of South Moravian Region. The findings of the survey resulted in data that were able to achieve mainly two objectives. The first one included the investigation of intensity of cooperation between stakeholders that analysis into details three aspects the partners of cooperation, the main activities of cooperation and the evaluation of cooperation itself. The next objective was to identify according to the level of cooperation the stage of destination management in this region. Although the case study covers only a part of the Czech Republic the result of this research can be generalised because the conditions for building tourism organisation that applies the concept of destination management are similar.

Citovat

HOLEŠINSKÁ, Andrea. Experience of cooperation between stakeholders when building destination management. In Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing. Arnhem: ATLAS, 2010, s. 9-19. ISBN 978-90-75775-48-8.

@inproceedings{899351,
   author = {Holešinská, Andrea},
   address = {Arnhem},
   booktitle = {Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing},
   keywords = {Destination management; cooperation; tourism organisations; obstacles of cooperation},
   language = {eng},
   location = {Arnhem},
   isbn = {978-90-75775-48-8},
   pages = {9-19},
   publisher = {ATLAS},
   title = {Experience of cooperation between stakeholders when building destination management},
   year = {2010}
}

TY  - CONF
ID  - 899351
AU  - Holešinská, Andrea
PY  - 2010
TI  - Experience of cooperation between stakeholders when building destination management
PB  - ATLAS
CY  - Arnhem
SN  - 9789075775488
KW  - Destination management
KW  - cooperation
KW  - tourism organisations
KW  - obstacles of cooperation
N2  - The aim of this paper is to describe the current situation in the Czech Republic in the field of destination management. Moreover, the report is supported by a research that has been designed as a case study of South Moravian Region. The findings of the survey resulted in data that were able to achieve mainly two objectives. The first one included the investigation of intensity of cooperation between stakeholders that analysis into details three aspects the partners of cooperation, the main activities of cooperation and the evaluation of cooperation itself. The next objective was to identify according to the level of cooperation the stage of destination management in this region. Although the case study covers only a part of the Czech Republic the result of this research can be generalised because the conditions for building tourism organisation that applies the concept of destination management are similar.
ER  -

HOLEŠINSKÁ, Andrea. Experience of cooperation between stakeholders when building destination management. In \textit{Destinations revisited. Proceedings of the ATLAS conference Viana do Castelo, Portugal, 2007. Part 4 Destinatin Management and Marketing}. Arnhem: ATLAS, 2010, s.~9-19. ISBN~978-90-75775-48-8.

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