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@book{926313, author = {PELSMACKER, P. de. and GEUENS, M. and BERGH, J. van den.}, address = {Praha}, edition = {1. vyd.}, location = {Praha}, isbn = {80-247-0254-1}, publisher = {Grada}, title = {Marketingová komunikace}, year = {2003} }
TY - BOOK ID - 926313 AU - PELSMACKER, P. de. - GEUENS, M. - BERGH, J. van den. PY - 2003 TI - Marketingová komunikace PB - Grada CY - Praha SN - 8024702541 ER -
PELSMACKER, P. de., M. GEUENS a J. van den. BERGH. \textit{Marketingová komunikace}. 1. vyd. Praha: Grada, 2003, 581 s. ISBN~80-247-0254-1.
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