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@book{956122, author = {KOTLER, P. and KELLER, K. L.}, address = {Praha}, edition = {1. vyd.}, location = {Praha}, isbn = {978-80-247-1359-5}, publisher = {Grada Publishing a.s.}, title = {Marketing management}, year = {2007} }
TY - BOOK ID - 956122 AU - KOTLER, P. - KELLER, K. L. PY - 2007 TI - Marketing management PB - Grada Publishing a.s. CY - Praha SN - 9788024713595 ER -
KOTLER, P. and K. L. KELLER. \textit{Marketing management}. 1. vyd. Praha: Grada Publishing a.s., 2007, 788 pp. ISBN~978-80-247-1359-5.
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