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@article{957007, author = {Winkler, Marek and Dosoudil, Vladimír}, article_number = {3}, doi = {http://dx.doi.org/10.1287/serv.3.3.194}, keywords = {value proposition, utility function, service modelling, service science}, language = {eng}, issn = {2164-3970}, journal = {Service Science}, title = {On Formalization of the Concept of Value Proposition}, url = {http://www.sersci.com/magazine/V3N3.pdf}, volume = {3}, year = {2011} }
TY - JOUR ID - 957007 AU - Winkler, Marek - Dosoudil, Vladimír PY - 2011 TI - On Formalization of the Concept of Value Proposition JF - Service Science VL - 3 IS - 3 SP - 194-205 EP - 194-205 PB - Services Science Global SN - 21643970 KW - value proposition, utility function, service modelling, service science UR - http://www.sersci.com/magazine/V3N3.pdf N2 - This paper presents an original description and a semi-formal definition of the concept of a value proposition, which has been so far used in service science rather intuitively. Our approach is based on utility functions and conceptual modelling techniques. The proposed semi-formalization can be exploited to describe services from the point of view of their (potential) utility for their clients. This description can be used especially to organize a service portfolio in an enterprise in a better way, aid in computer-assisted service composition/decomposition, and provide additional criteria for indexing services in a service brokering task. In order to be able to describe a value proposition more accurately, we present a semi-formal definition of the concept of a service system. We perceive a value proposition as the main input taken into account by a future service client when evaluating whether or not to become the client of the service proposed by a service provider. A value proposition itself is modelled as a collection of values which indicate the extent of “how much” a given service behaves according to a given set of service characteristics. The presented approach is illustrated on the example of a concrete service. ER -
WINKLER, Marek a Vladimír DOSOUDIL. On Formalization of the Concept of Value Proposition. \textit{Service Science}. Services Science Global, 2011, roč.~3, č.~3, s.~194-205. ISSN~2164-3970. Dostupné z: https://dx.doi.org/10.1287/serv.3.3.194.
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